American Spirit Digital Marketing Solutions, LLC d/b/a/ LiveEdit, a Division of American Spirt Corporation, Has Been Acquired by Neul Capital Holdings, LLC

MINNEAPOLIS, MN – Quazar Business Brokerage (quazarbusinessbrokerage.com) is pleased to announce that its client, American Spirit Digital Marketing Solutions, LLC d/b/a American Spirit Technology Group or LiveEdit (“LiveEdit”), has been acquired by Neul Capital Holdings, LLC (“Neul Capital”). LiveEdit was a division of American Spirit Corporation.

LiveEdit was originally acquired by American Spirit Corporation in 2015. Today, LiveEdit is known as a premiere software as a service (“SaaS”) company which provides a marketing and online presence building platform for small and medium-sized businesses (SMBs”).

“We set out to find a partner who we feel confident can scale the impressive platform that our team has developed, and we believe that we found that partner in Neul Capital,” remarked Jason Carlson, Vice President & Managing Director of LiveEdit. “It is reassuring to know our employees and customers remain in good hands.”

“We are very pleased to have found a partner for LiveEdit with experience in growing SaaS companies,” said Darren Carlson, President & CEO of American Spirit Corporation. “We have confidence that the Neul Capital Team will be able to continue to grow LiveEdit into an even stronger company moving forward.”

“We are extremely happy to acquire a business that fits our long-term strategy in building and growing SaaS companies efficiently,” stated Adam McGregor, President & CEO of Neul Capital. “American Spirit Corporation has built a foundation and partnership with their employees and customers that was easy to appreciate and recognize. The mutual alignment with the culture across organizations made the acquisition an outstanding fit.”

American Spirit Digital Marketing Solutions, LLC (liveeditplatform.com) is based out of Plymouth, MN. The Company assists SMBs in improving their online marketing and overall online presence through utilizing the LiveEdit software platform.

American Spirit Corporation (americanspiritcorp.com) is based out of Eden Prairie, MN. Through its numerous divisions, the company specializes in marketing integration, printing, graphics, and data and mail solutions.

Neul Capital Holdings, LLC (neulcapitalholdings.com) is based out of Omaha, NE. The company leverages its experience in growing software companies in order to acquire, operate, and scale software businesses.

Quazar Business Brokerage (quazarbusinessbrokerage.com) is a Minnesota based Business Brokerage Firm specializing in providing professional brokerage services to clients with $1,000,000 to $10,000,000 of enterprise value.

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