In the historic year 2018, the size of the global baby food market accounted at USD 70.33 Bn. It is fueled by the increase in awareness among parents regarding the needs of their babies. Nutrition is an important feature when it results in the proper development and growth of newborns. Deprived of the appropriate nutrition while infancy period and initial years of a child leads to a rise in the threat of illnesses that is indirectly or directly accountable for more than 50% of the total number of deaths amongst the children below five.
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Baby food is the partial or the total alternative for breast milk for children below two years. Infant formula by FFDCA (U.S. Federal Food, Drug, and Cosmetic Act) is defined as “a food which is important for superior dietary use exclusively as food for children by the stimulation of human milk or its appropriateness as the total or partial alternative for human”. Baby food and infant formula are mostly encouraged with the essential amount of iron and proteins, as it mostly assists in the growth and development of an infant. Baby food & infant industry is categorized into several sectors that involves baby cookie, baby juice, baby cereals and baby meals.
Manufacturers involved in the production of baby foods, constantly face fierce competition in the development of baby foods in regards to the strict safety measures. As it is very important that the baby foods be like as they have no element that will cause the health issues to babies as it becomes the accountability of producers to make sure that the constituents used are safe and nutritious. The products require to be established keeping the tender and sensitive nature of babies as the digestive system of babies is not developed. Players are deliberately beating in the high demand for organic food items that collide with the world and emerging baby foods that are organic, to get the market shares.
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Amongst several regions, the Asia Pacific market is the projecting market for baby food and infant formula and the market is anticipated to experience the rapid growth rates in the coming years. In the Asia Pacific region, India and China embrace the baby food and infant formula market share. North America is the biggest industry for baby food and infant formula. In the region of North America, U.S holds the biggest baby food and infant formula market share.
The companies involved in baby food and infant formula market globally are Bledina SA, Abbott Laboratories, H. J. Heinz Company, Danone SA, Ella’s Kitchen Group Ltd., Gerber Products Company and more.
Key Segments of the Global Baby Food Market
Type Overview, 2015-2025 (Kilo Tons, USD Million)
- Dried Baby Food
- Milk Formula
- Prepared Baby Food
Distribution Channel Overview, 2015-2025 (Kilo Tons, USD Million)
- Health & Beauty Retailers
- Online Sales
Regional Overview, 2015-2025 (USD Million)
- North America
- Rest of Europe
- Rest of Asia-Pacific
- Latin America
- Rest of Latin America
- Middle East & Africa
- South Africa
- Rest of Middle East & Africa
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Analyst Commentary with Regional & Segment Analysis
As a general observation, consumer preference for more efficient and cost-effective products have led to the introduction of cheaper milk formulae. Moreover, innovation in the development of cost-effective raw materials coupled with a rising in demand for milk powder, especially from working women, are some key factors driving the overall demand. The market is fragmented with the presence of a large number of regional and international players. Thus, major players in the global infant formula milk powder market account for a significant share, although multiple companies are focusing on mergers, partnerships, and acquisitions as their key businesses actions to form strategies to strengthen their global reach and goodwill in the ever-competitive market.
Despite its benefits, baby food products cannot act as a substitute for natural breastfeeding, even if they are manufactured according to the highest procedures for maintaining quality. Exclusive breastfeeding is considered as a wholesome food source until the first six months of a babies’ life. Healthy growth of a child is also considered as an important factor for a healthy nation which is directly correlated with the growth of the country. Therefore, breastfeeding is now being increasingly promoted by numerous countries by providing additional facilities and schemes. In some countries, marketing of baby food products is also limited by the government so as to shift consumer focus towards exclusive breastfeeding. Also, declining fertility rates in women, especially in the developed economies, will affect the market in the long term. These factors are likely to hinder the global baby food products market in the future.
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