At 4:00 p.m. New York time on March 27, Care Daily, a high-end mother and infant brand from China, made a fierce landing on the NASDAQ grand screen in New York’s Times Square to show the world the cultural ideal and unique charm of the Chinese mother and infant brand, and to demonstrate the determination and confidence of Chinese mother and infant to go overseas.
As a global landmark integrating culture and finance, Times Square in New York, which has a history of 100 years, is known as the “crossroads of the world” with 1.5 million daily traffic and over 500 million annual traffic. The huge traffic naturally generates bountiful business opportunities. Therefore, the LED screens concentrated New York Times Square has become a global distribution center for high-end brands. Among them, the NASDAQ giant screen known as “the world’s No.1 screen” has even attracted the eyes of the world. International business giants such as Apple, Baidu and Alibaba have all lit up this giant screen. As a leading representative of China’s mother and infant industry, Care Daily ‘s voice to the world on the international stage on behalf of Chinese brands has once again verified the rapid development of China’s manufacturing industry and the upgrading of national quality consumption.
As a Chinese local enterprise, Care Daily, founded in 2015, is an innovative enterprise focusing on new retail for mother and infant. Based on the understanding of the traditional manufacturing industry system. Within 4 years, Care Daily has expanded its development from a single diaper product to multiple categories of products. Now it has a comprehensive commercial form, opening up multiple thinking threads such as brands, products, channels and supply chains, continuously exploring new retail boundaries for mother and infant, and becoming a typical benchmark for new mother and infant retail research topics for in China.
Care Daily originated from the mother’s love. With the concept of circle marketing, Care Daily quickly entered the high-end market of mother and infant, and built a unique urban ecological circle of mother and infant relying on social e-commerce. Meanwhile, Cheng Cheng, CEO of Care Daily, based on the research on the current structure of mother and infant families in China, female family career imbalance, career ceiling, differential treatment and other career barriers, has actively set up a platform for sustainable innovation and entrepreneurship to form a unique “inspiring culture” and “female entrepreneurship culture” to provide employment opportunities for hundreds of thousands of Chinese women and help them realize their value in life.
With innovation for development and strength to win world respect for Chinese brands, this glorious appearance in the world’s top stage is an important milestone in spreading China’s mother and infant culture to the world. It is also a successful attempt by Care Daily to respond to the structural reform on the national supply side and shape international well-known brands. It provides firm case support and strategic reference for more national brands to raid the international market and enhance the country’s right of speech in the global economic system.
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