ICX Media, a leading video intelligence provider offering data-driven content and analytics solutions, announced digital media industry veteran, Serge Matta, former President, GroundTruth, and former CEO and President, Comscore, has joined as President and Chief Executive Officer. Michael Avon, the founder of ICX Media, will remain actively involved with the company as Executive Chairman. The company also closed an additional $6.6 million financing led by Boston-based venture fund PJC. With more than $16M raised to date, the incremental funding will support ICX Media’s continued product, sales, and marketing acceleration.
“Whether brands are looking to unlock new audiences, forecast future video performance or better monetize current audiences, ICX Media is able to provide powerful insights needed to inform smarter video strategies and, ultimately, help create more compelling content for the consumer.”
Serge Matta joins ICX Media from GroundTruth, a leading global location platform, where he served as President. During his tenure, he managed GroundTruth’s global sales and marketing teams. He was instrumental in GroundTruth’s acquisition of WeatherBug, the growth of the company’s self-serve platform business, and GroundTruth securing Dentsu Japan as a strategic partner.
“Serge Matta is a highly respected digital media technology and data executive, and is the ideal person to take on the day-to-day leadership here at ICX Media,” said Michael Avon, Executive Chairman and founder, ICX Media. “With nearly two decades of experience as a senior digital strategist and partner for media companies, brands, and agencies, Serge is well positioned to lead ICX Media through its next stage of growth. I am thrilled to welcome Serge to the executive team and look forward to working closely with him to build on the great early success we have achieved here at ICX Media.”
Marketing Technology News: Cendyn Announces Acquisition of the Rainmaker Group
Prior to joining GroundTruth, Matta was Chief Executive Officer at Comscore, where he developed the company’s global product and business strategy, enhanced client relationships and partnerships, and led its global employee base. For more than 10 years, he held senior roles at Comscore, including President of Commercial Solutions and President of Mobile Solutions. He was instrumental in the expansion of Comscore’s telecom solutions globally, including the development and growth of Comscore’s syndicated and custom mobile measurement products for in-depth consumer insights. Prior to Comscore, Matta was with MicroStrategy, a business intelligence firm based in Northern Virginia.
“I had been following ICX Media’s progression, and when I was approached to lead the company in its next stage of growth, I joined without hesitation,” said Serge Matta, President and CEO, ICX Media. “I know that media and entertainment companies, brands and agencies must have access to the tools, data, and insights necessary to power their video strategies. Built with machine learning and data analytics at its core, ICX Media’s market approach, powered by best-in-class tools and audience data for video content creation, distribution, marketing and monetization truly sets the company apart.”
Additionally, ICX Media today announced it has closed $6.6M in funding, which was led by PJC with participation from new and existing investors. ICX Media will use the funding to build out its business development, sales and marketing teams, while supporting the continued growth of its data science and technology capabilities.
“The rise of new platforms and online streaming services has fundamentally changed how we consume content, and understanding that shift in consumer behavior is critical to success in today’s digital media landscape, ” said David Martirano, Managing Partner of PJC and ICX Media Board Member. “Whether brands are looking to unlock new audiences, forecast future video performance or better monetize current audiences, ICX Media is able to provide powerful insights needed to inform smarter video strategies and, ultimately, help create more compelling content for the consumer.”
This recent funding signals new growth and continued momentum for ICX Media. In 2018, the company acquired SEEN, a social intelligence company, which had built and deployed complementary video tools and solutions for brands and content creators. Current customers include leading and emerging video streaming services, publishers, branded video studios, broadcasters, networks and brands.
“We are now in a new, complex video economy, and media companies and brands need to go beyond measurement in order to be successful,” said Ted Prince, Executive Vice President and President of Analytics at Neustar. “Only ICX Media offers a full suite of video intelligence capabilities needed to drive stronger audience engagement and, ultimately, deliver better ROI on video investment.”
“As media consumption becomes increasingly fragmented, it’s more important than ever for marketers to have a holistic understanding of consumer behaviors and interests in real-time,” said Andy Sriubas, Chief Commercial Officer at OUTFRONT Media. “By observing direct, real-time consumer engagement, ICX Media is able to deliver unified cross-platform analytics that provide partners with an unprecedented, full-picture view of their campaigns and the end viewer.”