Ovulation Test Market Revenue Estimation, Size, Share, Growth Insights, Potential, Statistics, Industry Forecast by 2023 with Competitive Landscpe

The Global Ovulation Test Market is expected to reach US$ 2500 million in 2023 with a CAGR of approximately 4.5% during the forecast period 2018-2023.

Ovulation tests can help to ascertain when an egg is likely to be released by detecting hormone levels of the body. These tests, when used along with other monitoring methods can be beneficial in planning a pregnancy. In recent years, the usage of ovulation tests have increased dramatically on account of various factors and subsequently the global ovulation test market is expanding at a steady pace. Market Research Future (MRFR’s) recent report on the global ovulation test market has primed the market to reach a valuation of USD 2500 Mn at a CAGR of 4.5% by the end of the forecast period of 2017-2023.

Spiraling rise in cases of infertility and complications in conception arising out of late marriages and lifestyle disorders have led women across the globe to resort to ovulation tests for planning pregnancies. Ovulation tests are highly accurate, reliable, and can be conveniently used at home. An array of ovulation tests are available in the market, which are witnessing heightened demand due to rise in level of awareness among women. Moreover, with greater number of women entering the workforce and gaining education, the awareness regarding family planning is also rising, which is expected to create lucrative opportunities for the growth of the market.

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Market Trends

Technological Innovation

One of the significant trends penetrating the ovulation test market is the increasing technological advancement in this field. This trend is making the ovulation tests more reliable and accurate than ever before, which is set to do wonders for the market in the subsequent years.  The Centers for Disease Control says that at least one in eight women faces issues while conceiving or sustaining a pregnancy, which can be due to health issues, age, or carious other factors. In order to capitalize on this factor, several companies are now emphasizing on developing higher-quality tests that can help women monitor their pregnancy and ovulations with ease. Case in point is Glow and Apple’s Reproductive Health kit that helps record, visualize and collect huge amounts of data with respect to the reproductive health of the patient.

Market Segmentation

The global ovulation test market has been segmented based on type and end user.

By type, the ovulation test market has been segmented into urine-based test, saliva-based test, and others. The urine-based test segment accounts for an advantageous share of the global market due to its extensive usage by women.

By end user, the ovulation test market has been segmented into hospitals, clinics, diagnostic centers, fertility centers, home care, and others. The home-care segment is anticipated to exhibit exponential growth over the forecast period. Due to declining fertility rates among women, constant monitoring of health in the home setting has increased, which has generated considerable demand within the market.

Key Players for Global Ovulation Test Market

Swiss Precision Diagnostics GmbH (Switzerland), Church & Dwight Co. Inc. (U.S.), Prestige Brands Holdings Inc. (U.S.), Fairhaven Health LLC (U.S.), and HiLin Life Products Inc. (U.S.) are the key players in the global ovulation test market. Piramal Healthcare (India), Fertility Focus Limited (U.K.), NecLife (India), Accuquik (California), and Geratherm Medical AG (Germany) are other prominent players in the market.

Recent Developments

August 2019 – a first-of-its-kind ovulation prediction app has been launched. Dubbed as Prenom, the app is capable of quantifying a woman’s LH level and digitizing the ovulation cycle and is compatible with all ovulation test brands. The app can help women conceive naturally without seeking medical assistance.

June 2019 – Yono Labs has launched a new hearing-aid-like wearable that collects data to detect ovulation. The wearable detects ovulation by endometrial biopsy, checking the blood progesterone level, ovulation predictor test, ultrasound, and by measuring the basal body temperature (BBT).

Regional Analysis of Ovulation Test Market:

Region-wise, the ovulation test market has been segmented into the Americas, the Middle East & Africa (MEA), Europe, and Asia Pacific (APAC).

The Americas account for the largest share of the global ovulation test market. High adoption rate among women and high level of awareness regarding family planning can be credited for the growth of the market. The easy availability of ovulation tests is also driving the market significantly. The Americas ovulation test market is likely to reach USD 900 Mn at a CAGR of 2.20% by the end of 2023.

Europe follows Americas lead and is expected to expand at a CAGR of 1.24% over the forecast period. Growing usage of ovulation tests for contraception is expected to push the growth of the Europe market.

The APAC ovulation test market is anticipated to expand at the fastest rate over the forecast period. Spreading awareness regarding birth control, pregnancy planning, and contraception in the region, purveyed by awareness campaigns launched by the governments in the region to curb burgeoning population growth in the region is fueling the growth of the market. Moreover, increasing number of women in the region are suffering from lifestyle disorders, which has paved the way for the growth of the market. Increasing availability of ovulation tests through e-commerce portals and surging level of awareness through marketing campaigns and social media are also crucial growth determinants. Moreover, with the markets in the developed countries reaching a mature stage, market players are endeavoring to enter developing nations of the APAC, which is anticipated to propel the market growth in the coming years.

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