The 5th China (Sichuan) International Tourism Investment Conference and the 6th Sichuan International Travel Expo were held in Emeishan City, Sichuan Province from September 6 to 9. In the exhibition, “Leshan Gifts” outshined a wide variety of tourism products from all parts of the world.
Korean designer Jenny Ann introduces the unique dresses and personal adornments of Leshan thatare popular among Koreans
The Qiaojiao Beef Series, tourism product wins the gold award of the 2019 China Tourism Product Competition, boosting the popularity of “Tastes of Leshan”
A dazzling array of “Leshan Gifts” was displayed in the Leshan Gift Pavilion, revealing regional cultures, creative designs and aesthetics of life. It is revealed that tourism products in Leshan became more useful than commemorative, and were gradually integrated into two major cultural and creative series: “Impression of Giant Buddha” and “Memories of Emei”.
Backflow incense burners depicting Leshan Giant Buddha
Shenzhen Tuotu Technology Co., Ltd. displayed the “Jiang Zuo Mei Lang” series cultural and creative products, which is distinctive and special. These fashionable and beautiful products are decorated with Leshan symbols such as “Leshan Giant Buddha” and “Emei Ling Monkey” through ink painting. According to Yang Kai, general manager of Shenzhen Tuotu, cultural and creative products need to be designed as elegant, practical and portable. Consequently, it took them more than a month to develop such series.
Cultural and creative products are displayed in the “Leshan Gift” pavilion. They were planned, designed and produced by the Jiang Zuo Mei Lang team from Shenzhen, full of hip-hop and youth elements)
At present, there are over 200 companies involved in the development and sale of tourism products and more than 2,000 types of tourism products in Leshan. Leshan has also attracted cultural and creative teams from other provinces and other countries. (Photo by Li Tao from XinhuaNet.com)
Table lamps with tree root calligraphy of Sichuan Genshijia Culture Communication Co., Ltd., the gold award of the 2019 China Tourism Product Competition