New York, NY – PREDIQT CEO presented the topic Fixing Research Pain Points: How Blockchain will Shape the Industry at the New York Quirks conference.
“There is a great deal of misperception around blockchain technology and the speculative world of cryptocurrency. I was able to help the audience dispel these misconceptions and then demonstrate how blockchain technology is being used in different industries… and how the technology will impact the market research industry in the same way,” says CEO, Henry Chan.
At the conference CEO Chan, reviewed the history of blockchain and the evolution of crypto-currency. He pointed out that audiences often conflate the technology of blockchain and the speculative trading of crypto-currency. “In fact they are not the same things. Global industries are adopting blockchain technology for disintermediation of inefficient transaction processes, supply chain management, data source encryption. Crypto-currency is just a currency that was developed to conduct financial transactions digitally,” says Mr. Chan.
The PREDIQT CEO went on to show how blockchain solutions adopted by other industries can be used also to shape the market research industry.
PREDIQT is a consumer data technology company. The company is pioneering the use of blockchain technology to provide the consumer insight industry more efficient transaction processing and higher quality data. Through its development of engaging mobile applications PREDIQT focuses on capturing consumer behavior data. PREDIQT is creating a platform that assesses exchanges true value for consumer data.
Recognized as a thought leader in the consumer insight data industry, PREDIQT has published articles in global journals and presented its findings internationally.