Data Masking Market 2019
According to a report, the global data masking market is likely to grow in an inspiring way. The main function of data masking is to ensure protection of data from getting overexposed and Data masking ensures that the confidential information becomes unavailable after a certain permitted level.
Growing need to protect data from unauthorized exposures is one of the key factors driving the data masking market. Due to complexity in the business operations, increasing number of businesses are relying upon data masking which in turn is expected to propel its market growth in the coming years. Meanwhile, advancement in technology has resulted in various data related threats such as cyber-attacks and internal data breaches which are some of the concerns urging businesses to protect their data in the best possible way.
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• Oracle Corporation (U.S.)
• Compuware Corporation (U.S.)
• Innovative Routines International, Inc (U.S.)
• Delphix Corp (U.S.)
• IBM Corporation (U.S.)
• Net 2000 Ltd. (U.S.)
• Camouflage Software Inc. (Canada)
• ARCAD Software (France)
• Informatica Corporation, (U.S.)
• Hewlett Packard Enterprise Company. (U.S.)
• Solix Technologies, Inc (U.S.)
• Ekobit d.o.o. (Croatia)
• CA Technologies (U.S.)
Also need for change in the regulatory framework is also fuelling the growth of the data masking market. However, less efficiency in hiding the data is the major restraining factor that might affect its market growth in the coming years.
The market of global data masking has been segregated into type, component, deployment and end users. Based on the types, the market has been divided into Static and Dynamic. The market for dynamic data masking will grow at the higher CAGR during the forecast period which is due to its rising demand in order to reduce the risk of data breaching. Based on the component, the market is divided into Service and Software. Based on the end users, the data masking market is divided into Healthcare & life sciences, Retail & ecommerce, IT & telecommunications, Government & defense, Media & entertainment among others.
Detailed Regional Analysis
The global market of the data masking has been analysed across Northern America, Europe, India, Japan, China, and Southeast Asia. IN terms or revenue, North American market is anticipated to continue growing at the highest speed in the coming years. Developed economies such as US is focusing on innovating better solutions and the North America contributes a major share in the generation of data therefore data security and protection share are in great demand in this region. Additionally, early adoption of technologies and penetration of analytics in various different segments including manufacturing, healthcare, transportation, and logistics will drive the data masking market in this region. Meanwhile, Asia Pacific region is also expected to grow in an inspiring way, growing spending on technology in countries like China and India and need for cost-effective advanced data protection solutions and services among SMEs are some of the factors that will further fuel the market growth during the forecast period.
The increasing competition among the players in the global data masking market will influence the market size in the approaching years and in order to gain an edge in the competitive world, leading players might foray into new territories through mergers & agreements or Joint ventures to speed up their operations. These kinds of deals or product up-gradations are some of the major strategies which the players are expected to adopt in the future.
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