Raisins Market Highlights
Raisins range in appearance from golden to dark colored, depending on the type of grapes that have been dried. The major types of raisins available in the market include currants, flame seedless raisins, Muscat raisins, and sultanas, among others. Increasing use of raisins in baked products and desserts such as shortbread cookies, biscuits, cakes, and empanadas are boosting the global demand for raisins. Moreover, the global Raisins Market is expected to grow at a steady rate due to several health promoting factors of raisins during the forecast period. The antioxidant content of raisins helps in relieving chronic pain and especially arthritic pain improves ocular health, also helps in curing fevers by fighting viral and bacterial infections. Raisins also help in burning cholesterol as well as lowers blood pressure, thereby promoting good cardiac health.
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Based on category, the global Raisins Market has been segmented into organic and conventional. The conventional segment is expected to dominate the global Raisins Market during the forecast period since conventional products are cheaper and easily available. However, growing health concerns and allergies from synthetic preservatives are encouraging consumers to shift towards a safer alternative, thereby boosting the organic segment in global raisins market. Organic raisins are raisins that are grown in an organic environment without the use of harmful chemicals and synthetic additives. The organic segment is expected to record the highest CAGR during the forecast period due to increasing practice of organic farming and growing inclination of health-conscious consumers towards safer food alternatives as compared to conventional farming.
The global Raisins Market has been divided, by packaging type, into glass, plastic, and others. The jars segment is expected to dominate the global Raisins Market during the assessment period. Jars protect the raisins from bad odors, humidity, and air, thereby sealing the freshness and flavor of the product. However, the pouches segment is expected to record the highest CAGR in the market during the forecast period since pouches offer a cost-effective and transport friendly alternative to the consumers. Plastics also help in reducing the perishable nature of dry fruits. Manufacturers opt for pouches and bags that feature hang holes allowing an eye-catching hanging display. Pouches with zip locks offer easy storage, maximum freshness, and extending shelf life.
The global market for raisins has also been classified, by distribution channel, into store-based and non-store based. The store-based segment has been further segregated into supermarkets and hypermarkets, convenience stores, and others. The store-based segment is expected to generate higher revenue, with the supermarkets and hypermarkets sub-segment being the largest due to the strong and widespread network of stores offering raisins in the retail as well as wholesale market. The non-store-based segment is expected to register the higher CAGR during the assessment period owing to technological advancements in the e-commerce industry and growing consumer preference for online retailing.
Key Players
Some of the key players in the global Raisins Market are Archer Daniels Midland Company (US), Arimex (Lithuania), H.B.S. Foods Ltd (UK), Murray River Organics Ltd (Australia), National Raisin Company (US), Sun-Maid (US), Mariani Packing Company (US), Dole Packaged Foods LLC (US), Del Monte Foods, Inc. (US), and Bob’s Red Mill Natural Foods (US).
Regional Analysis
The global Raisins Market has been segmented by North America, Europe, Asia-Pacific, and the rest of the World.
Europe is expected to dominate the global Raisins Market due to the high consumption of raisin-based bread and cakes. Specialties such as the German stollen and Dutch skerstetol are also expected to boost the regional Raisins Market during the forecast period. Raisins Market in Asia-Pacific is expected to grow rapidly due to growing applications of raisins in culinary. For instance, in China, raisins are a part of everyday wholesome breakfast food, in India, use of raisins in food preparations such as biriyani and desserts including sweet pudding called kheer made from rice and milk flavored with cardamom, raisins, and nuts.
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Segmentation
The global Raisins Market has been segmented based on category, packaging type, distribution channel, and region.
By category, the global Raisins Market has been segregated into organic and conventional.
The global Raisins Market has been classified as packaging type into jars, pouches, tins, and others.
On the basis of distribution channel, the global Raisins Market has been divided into store-based and non-store-based. The store-based segment has been further segregated into supermarkets and hypermarkets, convenience stores, specialty stores, and others.
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