In-app Advertising Market Highlights:
The global in-app advertising market is anticipated to develop at 28.2% CAGR during the forecast period, reveals Market Research Future in its well-elaborated study.
The dawn of mobile apps is one of the leading driving factors that have led to their vast media consumption on a global level. The consumers prefer mobile advertisements to have superior data and gain more control over campaigns, which has also propelled the market during the forecast period.
In-app advertising has now become a dynamic marketing channel for various companies and advertisement agencies. One of the significant advantages of the in-app advertisement market allows businesses to customize ads that are based on customer requirements with higher accuracy. Therefore, achieving a high click-through rate is vital for the success of the pay-per-click model. These factors have also been recorded as the critical drivers of the In-app Advertising Market.
In-apps advertising is responding to a natural evolution of the way people are using their smartphones and mobile devices. The consumers are now more engaged with mobile apps instead of the mobile Web. Many benefits of in-app advertising are far more user-friendly and appealing as compared to the ads that are traditionally displayed through the Web. In-app ads also have an added benefit of advanced location targeting and enhanced relevance in advertisements. These factors have been recorded as the factors that are tremendously influencing the market during the forecast period.
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Major Key Players:
The well-known players of the global in-app advertising market are listed as MoPub Inc(US), Facebook Inc.(US), Apple Inc. (US), InMobi (US), Verizon Communications Inc. (US), The Rubicon Project, Inc. (US), Google LLC(US), Amobee Inc. (US), Microsoft Corporation (US), Tapjoy, Inc. (US) and to name a few.
Market Segmentation:
The global market for in-app advertising has been segmented into the platform, ad-format, and application type.
In terms of the platform: Android, iOS, and others are the segments. The Android segment had the largest market share of 56.8% in 2018; it is anticipated to expand at a CAGR of 29.6% during the assessment period of 2019–2024. It can be the fastest-growing segment owing to the mounting proliferation of Android smartphones and the high number of free applications available on the Android platform using an in-app advertising strategy for revenue generation. These are near to the factors driving the growth of in-app advertisements in the Android market.
In terms of Ad-format: Video add-format and non-video ad-format are the segments. The video-add format had the largest market share during 2018 and is anticipated to be the fastest-growing segment at a CAGR of 28.7% during the forecast period. The video format has proven to deliver higher-value and interactive content to the customers globally, which surges customer engagement.
In terms of application type: Online shopping & fashion, gaming, entertainment & social media, news & sports are the segments. The online shopping & fashion segment had the largest market share of 35.8% in 2018. E-commerce applications are gradually more, deploying in-app advertising campaigns to improve click-through rates and ensure better targeting.
Regional Outlook:
The global in-app advertising market, regionally, has been studied among the regions of Asia-Pacific, Europe, North America, the Middle East & Africa, and South America.
Among these, North America is probable to lead the in-app advertising market during the review period, after Asia-Pacific and Europe. The mounting demand for mobile in-app advertising across various businesses in North America, as well as faster adoption of the technology in the region, is some of the factors motivating the market to grow in the region. Moreover, the incidence of companies like Tapjoy, Inc., Verizon Communications Inc., Facebook Inc., Google LLC, and other well-known players in the region that also contribute to the growth of the in-app advertising market in the region. Besides, Asia-Pacific is anticipated to hold a significant share. Here, China is anticipated to lead the market in the Asia-Pacific region.
Table of Contents
1 Executive Summary
2 Scope of the Report
2.1 Market Definition
2.2 Scope of the Study
2.2.1 Research objectives
2.2.2 Assumptions & Limitations
2.3 Markets Structure
3 Market Research Methodology
3.1 Research Process
3.2 Secondary Research
3.3 Primary Research
3.4 Forecast Model
Continued…
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List of Tables
Table 1 Global In-App Advertising Market: By Region, 2017-2023
Table 2 North America In-App Advertising Market: By Country, 2017-2023
Table 3 Europe In-App Advertising Market: By Country, 2017-2023
Continued…
List of Figures
Figure 1 Global In-App Advertising Market Segmentation
Figure 2 Forecast Methodology
Figure 3 Five Forces Analysis of Global In-App Advertising Market
Continued…
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