Adswerve, a leading Google Marketing Platform Consultancy and Partner, announced that it has added two new directors to its team. The former Google executives, Lucinda Nieto and Peter Crofut, extend the company’s domain expertise, service and support for Google Marketing and Cloud solutions and services.
Adswerve Expands Team with Former Google Executives to Support Growth and Demand for Digital Marketing and Analytics Services
“We are thrilled to add Peter and Lucinda’s deep experience in digital marketing and evangelism of Google Marketing Solutions and to continue building on our DoubleClick legacy,” said Adswerve CEO Clint Tasset. “We welcome these seasoned pros and look forward to future opportunities to further deepen our partnership with Google, empowering us to offer expert media, analytics and cloud services to 800+ agencies and brands.
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Peter Crofut joins the company as Director of Partner Relationships. Most recently, Peter was the Chief Evangelist of Google’s Platform Marketing Solutions, consulting and providing thought leadership for their sales teams and largest brands. He was a trusted advisor, assisting CEOs and CMOs in activating their digital marketing efforts using Google’s advertising and data analytics platforms. Peter is a digital advertising pioneer and expert in the intersection of data analytics, creativity and platform technology and has spoken and written extensively on the subject. Peter spent 10 years with Google and 10 previous years in platform technology sales, and was a key contributor during the transition from DoubleClick to Google. He holds a Bachelor of Science in Communications from Portland State University.
“I am delighted to join the Adswerve team, and be able to work with their unmatched caliber of leadership,” said Peter Crofut, Director of Partner Relationships at Adswerve. “Adswerve is recognized as one of the few teams with expertise across the entire Google Marketing and Google Cloud Platforms. Their acquisition of Analytics Pros demonstrates their commitment to strategic investments and growth, and their expertise in aligning with the ever-changing ecosystem and its partners. I look forward to working with the team to build on the company’s position and to help grow our customer base amongst the world’s leading marketers and agencies.”
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Lucinda joins Adswerve as GMP Sales Executive, and comes to Adswerve with more than 20 years of experience in sales, project management, and partnerships in the digital marketing industry. Lucinda joins Adswerve from Google, where she was responsible for driving relationships with key agencies including those within the Dentsu Aegis Network (DAN) holding company. She also helped promote education and growth initiatives, identifying opportunities to expand awareness of Google Marketing Platform Solutions. Previously, she was at DoubleClick where she worked directly with agencies increasing their knowledge and product adoption. She holds a Bachelor of Arts in Communication from Regis University.
“I’ve always known about and admired the tenacity of Adswerve, having watched them become one of our largest Google partners,” said Lucinda Nieto, GMP Sales Executive at Adswerve. “It feels as if I’m coming back to my roots, as Adswerve has maintained what was core at DoubleClick — always putting the customer first while navigating such a complex industry for agencies and brands big and small. I’m looking forward to contributing to Adswerve’s growth as we continue to help marketers succeed in today’s rapidly changing environment.”
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Adswerve added Chief Sales Officer Scott Sullivan in July of 2019, who was formerly the Head of Industry at Google overseeing Publicis.
“In building out my team at Adswerve I’ve been tasked with finding not only the best talent, but those who would also fit culturally for our growing team,” said Sullivan, CSO at Adswerve. “In seeing how many employees who have been with Adswerve since the start, it’s clear that Clint has brought the best components of DoubleClick’s customer-first and people-first mentality to his company. This has allowed me to recruit the industry’s top talent for some very challenging and important roles as the company continues to evolve.”
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