• Exclusive membership club ‘X by OJ Lifestyle’ which will unlock access to an array of offerings, activities and events
• OJ Lifestyle was the official sponsor of Virgin Radio RedFest 2020 and has key partners including the Coca Cola Arena
Entrepreneur Omar Jackson, has officially launched a new lifestyle brand OJ Lifestyle, which focuses on key elements including Experiences, Fashion and Social Sustainability. Officially unveiled at the Abu Dhabi Grand Prixby Kris Fade, the A-list event marked the debut of the brand’s official song in collaboration with UK hip hop rapper, Yungen, “OJ Lifestyle”. Conceptualised by Omar based on his personal passions and experiences, the brand aims to disrupt through a variety of elements, and will energise, thrill and inspire people.
OJ Lifestyle plans to unleash a world of exclusive experiences to residents in the UAE through its special membership programme ‘X by OJ Lifestyle’; featuring OJ Lifestyle events at the Coca Cola Arena, an OJ Lifestyle gym ‘The Box’ and special discounts for a variety of international lifestyle brands. Setting up the foundation for OJ Lifestyle music movement, the OJ X Yungen song ‘OJ Lifestyle’, has already been making waves through Apple Music, Spotify and YouTube. Kicking it up a notch, the brand partnered with Virgin Radio as the official headline sponsor of Virgin Radio’s RedFest 2020.
Omar Jackson, comments on the launch of OJ Lifestyle, “The planning of the brand has been in the works for quite some time now and I am thrilled that it is finally here. My aim is to inspire society to fulfil their passions, kick start their lives to the best form, and to overall enhance people’s lifestyle positively in an accessible and affordable manner. I truly believe that a positive, passionate and healthy lifestyle should not have to come at a premium cost.
“The brand has been created from my own life story, and through it I want to inspire and encourage people to create positive change in all aspects of life. This journey will teach you that it’s possible to disrupt your personal life and your business with fun and fulfilment, creating impact and leaving you with lasting memories. Your lifestyle starts with the decision to try.”
In addition to all the exciting events which will inspire people to fulfil their passions, Omar through OJ Lifestyle will launch a social sustainability initiative inspiring the younger generation, as well as a fashion element of the brand.
OJ Lifestyle started by Omar Jackson in 2019 is a lifestyle brand featuring key pillars including entertainment, fashion and social responsibility. The brand which has official partners on board including Dubai Police and Coca Cola Arena, will be launching a retail arm, a membership club scheme, and will host a number of events across the UAE.
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