The global scented candles market size is expected to reach USD 545.2 million by 2025, expanding at a CAGR of 8.4%, according to a new report by Grand View Research, Inc. Shifting traction towards various therapeutic procedures including aromatherapy, massage, and spa in order to relax human’s body is expected to expand the market and scope for scented candles. Additionally, organically prepared scented candles play a unique role in aroma therapy as they act as diffuser for fragrances, which can be inhaled easily by consumers.
The utilization of these candles in aromatherapy results in providing various benefits such as improving sleep, soothing sore joints, treatment of headaches and migraines, fighting bacterial infection, improving digestion, and boosting immunity. According to a research published in November 2016, in Pain Research and Treatment on “The Effectiveness of Aromatherapy in Reducing Pain”, it was found that the therapeutic procedure had a significant beneficial effect in combating pain. Such research studies are expected to play a key role in promoting the application of various therapeutic procedures and thus, in turn, will expand the market for scented candles over the next few years.
Key players in the market include Newell Brand, KORONA Candles Sp. z o.o., gala-kerzen.de., The Very Good Candle Company, Goose Creek Candle, The Copenhagen Candle Company LTD, Broken Top Candle Company, Bridgewater Candle Company, and Kringle Candle Company.
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These products are available in over 2000 different fragrances, among which the prominent scented candles are based on odors resembling blueberry, chocolate, caramel, roses, lavender, vanilla, lemon, cherries, cedar, and balsam. Most premium products are composed of three different fragrance layered together, which includes top note, the initial impression, middle note, the main body of the scent and base note, the final impression. For instance, Farmstand Festival, a product by The Yankee Candle Company overall has a welcoming fragrance of an autumn market which is an amalgamation of mulled fruits, rich berries, and rustic scent of weathered woods. Its top note resembles elderberry and blackberry, middle note smells like bayberry and mahogany, and the base is that of barn wood.
Further key findings from the report suggest:
- The container based segment accounted for more than 55% of the global market revenue in 2018. The dominance is attributed to easy access to these products through offline channels along with excellent convenience offered to the buyers. The pillar segment is expected to witness a CAGR of 8.1% from 2019 to 2025
- The online segment is expected to witness fastest growth at a CAGR of 9.2% from 2019 to 2025. Most major manufacturers are spending on development of their in-house online distribution channels, in order to serve their buyers. Convenience stores accounted for more than 55% of the global scented candles market revenue in 2018
- North America accounted for more than 35% of the global market revenue in 2018. Increased number of spa and massage center in U.S. and Mexico is expected to keep the dominance of the region over the next few years.
The organic aromatic scented candles have a healthy concentration of various essential oils, each of which has a unique effect on the user and helps in combating certain mental or physical issue. Thus, organic aromatic scented candles have become an essential component of various therapeutic procedures. For instance, lemon scented candles help in uplifting the spirit, brightening the mood, and enhancing one’s concentration. Long term use of these candle helps in improving one’s digestion, circulation and immunity, providing relieve from arthritis and skin related issues, and alleviating headache and fever.
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Millennials are focused towards not only owning a property but also giving it a personal touch of style and makeover. Scented candles play an important role in setting up this tone of home décor. The subtle colors of the candle add a finishing touch to a space and add a different charm to different rooms. They create a warm welcoming environment in one’s house. Lighting candles at different heights to highlight certain features of the room is a popular trend. Similarly, increasing use of different colored candles along with fresh flowers to compliment the color and texture of the furniture has gained massive popularity. Additionally, candles can be one way to include exquisite candle holders in the décor.
The container-based segment contributed a revenue share of more than 55% in the global scented candle market in 2018. The availability of these scented candles has been high as they does not require any other candle holder or stand and thus, offers a convenience to the buyers. In comparison to other product forms, they burn better as the liquid wax remains in the container and is ignited later, leading to zero wastage of wax.
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Grand View Research has segmented the global scented candles market on the basis of product, distribution channel:
Scented Candles Product Outlook (Revenue, USD Million, 2015 – 2025)
- Container Based
Scented Candles Distribution Channel Outlook (Revenue, USD Million, 2015 – 2025)
- Hypermarket & Supermarket
- Convenience Stores
Key players in the market include Newell Brand, KORONA Candles Sp. z o.o., gala-kerzen.de., The Very Good Candle Company, Goose Creek Candle, The Copenhagen Candle Company LTD, Broken Top Candle Company, Bridgewater Candle Company, and Kringle Candle Company. The well-established companies have strong international distribution networks. To strengthen the customer base and distribution channel further, the manufacturers have been acquiring other strong players in the market, which is creating an unfathomable synergy and helps in achieving time efficient growth and competency. Another common strategy observed among the players is that manufacturers have been trying to have a complete command over the entire value chain, in order to improve the overall quality.
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The convenience stores segment accounted for the largest share in 2018. Large number of convenience stores in India, China, Japan, and Australia is propelling the segment. In June 2019, it was reported that over 700 new convenience stores would be opened in various cities of China including Beijing, Xi’an, Wuhan, and Shanghai. The major companies benefiting from this are Bianlifeng and Suning Xiaodian. It is further estimated that by 2020 Xi’an alone will have over 3000 stores. Japan can be seen to be sharing a similar status. The country has over 50,000 convenience stores, among which more than 7000 are present in Tokyo itself.
These container-based scented candles have become a prominent choice among the millennials for gifting it to friends and relatives during celebration and festivals. These scented candles have special significance as gifts which show the givers’ wishes for one to always remain enlightened even during the darkest of times.
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.
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