The Brand Announces a First-of-its-Kind Movement Serving Audiences with a Hub to Connect, Engage and Encourage a Virtual Health-Forward, Community-Driven Experience; Live Event Shifted to October 2021
Today, Athleticon Co-Founders Dany Garcia and Dwayne Johnson announced the brand’s strategic evolution and revolutionary launch of a free interactive, multi-platform digital community, which will feature accessible and exclusive content to ignite passion and spark curiosity through the power of the brand’s athletics, wellness and entertainment pillars. The inaugural live event experience will now take place on Saturday, October 9th and Sunday, October 10th, 2021. Athleticon’s verticals will feature this preeminent digital programming throughout 2020 from Garcia, Johnson and an expansive slate of bespoke brand partners. This pioneering, entertainment-driven virtual experience is the natural next step in Athleticon’s mission to inspire people to disrupt their limits, advance their personal wellness journeys and build a foundation for their lives. Athleticon’s platforms will provide free, immersive, community-led education and entertainment built to globally unite participants through their shared passions of health and fitness.
“The idea behind Athleticon has been my vision and passion for years, to first and foremost serve a global community. Joined by an amazing number of like-minded, talented individuals and after a culmination of hard work over so many years, I am delighted to announce that we are merging the worlds of wellness and entertainment and redefining their accessibility,” said Dany Garcia. “This audience-first platform has transformed into a truly participatory, innovative community that will ignite passion and spark curiosity to achieve greatness together every single day. Athleticon is a health, fitness and entertainment movement rooted in connection and culture. We can’t wait to have you laughing, sweating, learning and staying motivated throughout the entire year.”
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“The power and mission that fuels Athleticon has been driven by Dany Garcia’s unique vision, relentless passion and ability to galvanize and care deeply about the masses we touch,” said Dwayne Johnson. “I’m very proud to partner with her on such a one of kind, epic event that will reach, inspire and transform the masses. Her insight into what our community needs now encouraged us to pivot to developing a free virtual platform that motivates and ignites each and every individual. No time is more important than now to offer these resources and transform access to fitness and wellness, in such a revolutionary way.”
Athleticon’s robust slate will feature continuously-evolving, complimentary content within the spaces of high-performance physical fitness, yoga and dance, mental health and relationships, entertainment and fitness competitions, food and nutrition, and tech and gaming. Recurring series will include heart-pumping dance sessions, comprehensive cooking tutorials, lessons in amplifying peak performance and tools to maximize endurance, longevity and recovery, featuring members of the Athleticon family. The audience will have the opportunity to submit personal clips of their fitness routines and techniques to be reviewed and evaluated by the Athleticon pros.
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From exploring unique new approaches to cognitive health with tips and tricks from top experts in the field, to taking a “Mental Minute” to reflect and recharge, the digestible, short-form, no-fee content will be accessible for fitness and wellness enthusiasts of all levels. The multilateral fitness movement will be strategically amplified across Athleticon’s website, social channels and global digital touchpoints and provide the Athleticon community with the resources to engage with an entirely customizable and personalized experience. The brand, anchored in Garcia and Johnson’s inclusive, audience-first ethos, will bring together tribes of all kinds to be entertained, inspired and achieve greatness together – every single day.
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