Arlington, VA – SalesIntel announced on May 20th that it has partnered with Bombora, the leading Intent data provider, to deliver Bombora’s Company Surge data to SalesIntel customers. With this partnership, SalesIntel users will be able to identify in-market accounts to target with more relevant marketing and sales activities.
“At SalesIntel it is our commitment to bring the best sales intelligence platform for go-to-market teams in B2B teams. This commitment is why I am so excited about our partnership with Bombora which allows us to bring Intent data within the SalesIntel platform. Integrating Bombora’s Intent data with SalesIntel’s data platform creates a best-in-breed solution for our joint customers,” Manoj Ramnani, CEO of SalesIntel.
“In times like today where B2B revenue leaders have to do more with less, Intent data provides the guidance to make efficient use of resources,” continued Manoj Ramnani, “we will continue to invest in partnerships like this to ensure our clients can get the most out of B2B data from a single platform.”
Sales Intelligence is making big waves – and so is Intent data. No matter the industry, businesses need to think beyond basic data and understand what their customers are researching and looking to buy. This partnership will ensure that users not only utilize the firmographic, technographic, and contact data of their target accounts but armed with these insights, it will also help sales and marketing users to identify and engage with the buyers that have the highest propensity to purchase, delivering faster and stronger sales pipeline.
“Normally, only 15% of companies are in the market for any specific product at any given time. During turbulent times it is critical to understand exactly how businesses are reprioritizing their investments, and to engage them based on the initiatives, products, and services they are going to commit to,” said Mike Burton, Co-founder, and SVP of Bombora.
“This partnership with SalesIntel will accomplish that by bringing together world-class contact data and the highest quality intent signals available” Intent data within SalesIntel’s Data Portal is the total solution.
“Bombora’s Intent Data integrated within the SalesIntel solution will provide a competitive edge to sales and marketing teams by identifying prospects within the target audience that are in the consideration phase and actively engaged in their buying journey,” said Manoj Ramnani.
Bombora identifies specific accounts that are researching products and services by capturing intent signals across a proprietary, consent-based cooperative of thousands of B2B websites. Bombora uses natural language processing to understand meaning, context, and engagement with content, and its patented Company Surge data is a normalized score showing content consumption spikes against a baseline of normal consumption, scored weekly to show trend analysis. With this partnership, SalesIntel users will be able to choose specific topics that are most relevant to their business and see which businesses are most interested in those topics.
The partnership will open-up many privileges to SalesIntel users.
- While SalesIntel will give businesses a full view of their ideal customer, partnering with Bombora will help users to learn what those customers are interested in right now, based on increases in content consumption.
- Users can proactively coordinate sales and marketing activities around businesses with active intent.
- Sales and marketing can personalize engagement with the decision-makers based on their intent to accelerate their sales process.
To learn more about the integration between SalesIntel and Bombora, visit https://salesintel.io/features/intent-data/.
Video Link: https://www.youtube.com/embed/LLwBTuQda5I