Amara, a talented artist in the dark-pop and R&B scenes, released her latest music video on May 22. Following the success of her hit singles Nowhere, Self Talk, and Departed, The Aftermath tells a new story of the many feelings that linger after a romantic breakup. The new video takes viewers on a compelling journey.
A follow up to Amara’s Nowhere music video, which debuted earlier this year, The Aftermath portrays the struggle one faces after letting go of an all-consuming love that would inevitably end. Resonating with people of all demographics, The Aftermath speaks directly to the soul for so many.
In emotional lyrics, Amara speaks of the motivation to move on after the dust settles. Viewers follow Amara from a weakened state, with lingering feelings, to one where she picks herself up and attempts to move on. But as is often so true, viewers see these feelings follow her throughout the song and continue to haunt her in raw and true ways.
“The Aftermath was an interesting video to shoot,” commented Amara. “I was challenged to bring out all these emotions and relive some painful feelings from the past. This was necessary to tell the story honestly. I wanted this video to represent the process of learning to let go while navigating the stages of grief – denial, depression, anger, and acceptance. After severing ties with someone, these feelings can tend to linger.”
The Aftermath music video was filmed on-location in Tahoe National Forest, incorporating its beauty and colorful nature. Written by Amara, The Aftermath was produced by Shane Anderson of Unique Records Music with videography by Frontman Media. Amara, Shane Anderson, and Frontman Media acted as co-directors.
Amara was born in Hawaii and raised in Michigan, Washington, and California. An eclectic pop singer and songwriter, she has dominated the dark-pop and R&B scenes with her unique artistry. With musical influences across every genre, her songwriting and lyrical style has an eclectic sound that is as diverse as her multicultural background. Having lived her share of ups and downs, she now uses the power of music to talk about love, loss, heartache, and struggle as a form of therapy for herself and listeners worldwide.