Aurora, a leading full-service provider (FSP) in the payments industry, partners with IRIS CRM. Aurora continues to drive forward with strategic advancements in technology which impacts specific industries and the payments industry overall

Aurora, a leading full-service provider (FSP) in the payments industry, partners with IRIS CRM. Aurora continues to drive forward with strategic advancements in technology which impacts specific industries and the payments industry overall.

Marketing Technology News: Nielsen Advances Shopper Research With Extreme Reality And Gaming Technology

IRIS CRM, a cloud-based platform, is a complete management system for merchant services such as tracking leads, ticketing, residual calculations, transaction reporting, and more. “It just made sense for Aurora to partner with IRIS,” said Derek Maxwell, VP of Technology at Aurora, “Technology is what helps our clients to do business more efficiently and we are constantly seeking out ways to support them and advance the payments industry with new technology.”

A partnership between Aurora and IRIS CRM means there will be a bridge between legacy and disparate systems. “It has been our passion at IRIS to help ISOs to improve their operational efficiency,” Dimitri Akhrin, President of IRIS CRM, explained, “We are excited to partner with a team that shares this goal and continues to widen their footprint in advanced payments technology.”

Marketing Technology News: Eric Johnson Joins Televerde’s Board of Directors

“At Aurora, we have just started to scratch the surface of developing the software and platforms that are needed for our clients,” stated Brian Goudie, CEO of Aurora, “It’s our plan to continue to assess cutting-edge innovations that will not only help our industry but will help our merchants and partners across all industries that Aurora Payments supports.”

Marketing Technology News: Time to Rethink your CRM Advertising Strategy, Courtesy Latest IAB Report

The post Aurora Announces Integration and Partnership With IRIS CRM appeared first on MarTech Series.

Leave a Reply

Your email address will not be published. Required fields are marked *