IGN Installs the Yappa Video Commenting Tool Ahead of its Digital “Summer of Gaming” Event

Marking the First Time Attendees of a Major Global Gaming Event Have Been Able to Connect by Leaving Audio and Video Comments

Yappa World Inc. is proud to announce that IGN, a world leader in games and entertainment media, installed the Yappa commenting tool across all English-language editions of IGN.com globally ahead of its first-ever global “Summer of Gaming” digital event, which kicks off today.

IGN’s content-rich “Summer of Gaming” experience safely brings the games community together throughout June 2020 as this year’s destination for the biggest gaming and console hardware announcements, following the cancellation of E3 2020.

For the first time ever, gamers will be able to engage with each other via “yaps,” 45-second audio or video comments, during a live gaming industry event. Yappa’s audio/video commenting will enable fans to have face-to-face interactions about exciting new product reveals and announcements with like-minded gamers and iconic IGN personalities.

Marketing Technology News: Grammarly Launches Style Guides to Help Businesses Improve Consistency in Communications

“This partnership will be the first opportunity for gamers to engage using audio/video comments on IGN.com,” said Kiaran Sim, COO of Yappa World Inc. “As an avid gamer myself, I can’t wait to connect with other gamers, and the wider IGN community in a new, connected and innovative way, through Yappa.”

Leveraging IGN’s unique global profile, Yappa will be available on IGN.com editions in the U.S., U.K., Australia, Middle East, India, Southeast Asia, Africa and Nordics.

Marketing Technology News: Centrify Debuts Reliance Partner Program for Identity-Centric Privileged Access Management

“At IGN, we are hyper-focused on driving audience engagement across all the platforms we program,” said Peer Schneider, Chief Content and Product Officer at IGN. “The Yappa toolset enables us to easily collect audience questions and commentary on our website and directly integrate it into our daily video programming. We are looking forward to boosting our best fans’ voices and sparking more personal and positive dialog in all our shows.”

Adam Doree, Vice President, International Partnerships at IGN parent company Ziff Davis, added, “We’re delighted to welcome Yappa to IGN. Yappa has impressed us with its platform and technology and we think it will be a hit with passionate IGN fans across all English-speaking territories globally.”

Marketing Technology News: Automation Anywhere Advances Digital Workforce Platform to Make Businesses More Resilient

The post IGN Installs the Yappa Video Commenting Tool Ahead of its Digital “Summer of Gaming” Event appeared first on MarTech Series.