Challenging the status quo of both marketing clouds and point solutions, Cheetah Digital secures high scores in customer profile management, marketing channel support, and real-time decisions/recommendations
Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, announces its recognition by Gartner, Inc. in the Challengers quadrant of the 2020 “Magic Quadrant for Multichannel Marketing Hubs.”
“We’re continually reinvesting our revenue back into our platform to innovate on our solutions that power the needs of our clients and prospects,” said Cheetah Digital CMO, Richard Jones. “Previously recognized as a Niche Player in the previous 2018 Magic Quadrant, we believe our recognition as a Challenger in 2020 validates just how serious we are about challenging the status quo as an alternative to heavy and tired marketing clouds. We have positioned ourselves sitting at the crux between both point solutions and Clouds, with deep capabilities on both sides that allow modern marketers to execute on the data they collect. We’re determined to meet the demand for agility in the tools marketers use in order to serve the ever-changing needs of consumers.”
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Gartner defines the multichannel marketing hub (MMH) as a technology that “orchestrates a company’s communications with and offers to customer segments across multiple channels. These include websites, mobile, social, direct mail, call centers, digital advertising and email. MMH capabilities also may extend to integrating marketing offers and leads with sales for execution in both B2B and B2C environments.”
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The Cheetah Digital Customer Engagement Suite combines the depth and breadth of a robust data platform with real-time, cross-channel execution capabilities, in a single, unified solution. The Customer Engagement Suite includes:
Cheetah Experiences: Delivers interactive digital acquisition experiences that will delight customers, collect first- and zero-party data, and secure valuable permissions needed to execute compliant and successful cross-channel marketing campaigns.
Cheetah Messaging: Enables marketers to create and deliver relevant, personalized marketing campaigns across all channels and touchpoints.
Cheetah Loyalty: Provides marketers with the tools to create and deliver unique loyalty programs that generate an emotional connection between brands and their customers.
Cheetah Engagement Data Platform: A foundational data layer and personalization engine that enables marketers to drive data from intelligent insights to action at speed and scale.
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The post Cheetah Digital Named a Challenger in Gartner Magic Quadrant and Scored in Critical Capabilities for MMH appeared first on MarTech Series.
