Travel Mindset, the leading tourism and lifestyle brand influencer marketing agency, announced that it has partnered with BLACK GIRL DIGITAL, INC. to expand its global presence, focus on creating more diverse brand partnerships, and amplify messaging that authentically speaks to people of color (POC).
Through this strategic partnership, Travel Mindset and BLACK GIRL DIGITAL, INC. will provide the most comprehensive influencer marketing strategies, with a dedication to making sure Black voices and POC are not only highlighted but that marketing and content are developed with their interests in mind. Tourism boards, travel and lifestyle brands, and agencies across the United States, Canada, and abroad can now take advantage of their joint expertise, strategies, platforms, unparalleled education, research, and influencer relationships. Now more than ever, these relationships and influencer campaigns are telling the stories of our lives — and Black and POC stories should be represented equally.
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“BLACK GIRL DIGITAL, INC. couldn’t be more thrilled to join forces with the Travel Mindset team,” said LaToya Shambo, CEO and Founder of BLACK GIRL DIGITAL, INC. “Given the current climate the world is in, it is more important now than ever for general market influencer agencies to build strategic partnerships with influencers of color. We truly appreciate Travel Mindset’s understanding of our mission, and we look forward to collaborating to create successful campaigns and content that highlights diversity. The possibilities are endless.”
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“BLACK GIRL DIGITAL, INC.’s passion and strategic wherewithal in the black influencer space embodies what we look for in a partner,” said Harley Schachter, CEO and Founder of Travel Mindset and Inside Out Media. “Offering brands a more insightful approach to addressing diverse markets, along with a deeper understanding of which influencers will best deliver that messaging, is our next step.”
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The post Travel Mindset Partners With BLACK GIRL DIGITAL, INC. for Equal Representation of Black and POC Voices in Influencer Marketing appeared first on MarTech Series.
