TDWI Releases Updated Analytics Maturity Model Assessment and Guide 1

Online survey and assessment guide help organizations evaluate the maturity of their analytics and learn where to focus their efforts to maximize its value

TDWI, the leading source for in-depth education and research for analytics and data management, announced its new online assessment tool and accompanying guide. TDWI created the Analytics Maturity Model and Assessment in response to requests from organizations to understand how their analytics deployments compare to those of their peers in order to provide best-in-class insight and support.

The online assessment measures the maturity of an analytics program in an objective way across five dimensions that are key to deriving value from analytics. The accompanying TDWI Analytics Maturity Model Assessment Guide reviews key analytics trends and explains the five dimensions of the model in depth. The descriptions of the stages of analytics maturity provide context for interpreting your scores when you complete the assessment.

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Because organizations can be at different levels of maturity in the five dimensions, each is scored separately to help an organization drill down to their individual situation. An overall score helps enterprises compare themselves to other organizations that have completed the same assessment.

“Analytics maturity can be described as the evolution of an organization to integrate, manage, and leverage all relevant internal and external data sources into key decision points,” writes Fern Halper , vice president and senior director of TDWI Research for advanced analytics and creator of the assessment and guide. “It means creating an ecosystem that enables insight and action. In other words, analytics maturity is not simply about having some technology in place; it involves technologies, resources, data management, governance, and organizational components. It can take years to deploy and instill an analytics culture in an organization.

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“We regularly communicate with a wide range of people and work with organizations that are concerned about the maturity of their analytics efforts. They all have questions about where to focus their efforts.” This assessment and guide provide direction for these enterprises.

The assessment quantifies an enterprise’s maturity across five key dimensions: organization, resources, data infrastructure, analytics, and governance. Because organizations can be at different stages in each dimension, the assessment tool scores each dimension separately and provides an overall score participants can compare with other organizations.

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The post TDWI Releases Updated Analytics Maturity Model Assessment and Guide appeared first on MarTech Series.

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