Surveys to determine how marketers are adapting to working from home; changes to martech stack
Revenue Marketing consultancy Demand Spring is launching two surveys that will help them get a sense of how marketers are adapting to working from home, and how various organizational martech stacks are being affected by the pandemic.
With the unprecedented upheaval in all industries since March due to COVID-19, Demand Spring has been hearing a great deal of anecdotal evidence as to how these changes are affecting marketing organizations. Undertaking research through these surveys will allow for the opportunity to dive a bit deeper and more clearly understand how these changes are affecting marketing teams and individuals.
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With the MarTech Stack in a Pandemic survey, Demand Spring will be analyzing how COVID-19 has affected technology spending in the marketing field. The Working from Home survey will help Demand Spring uncover how marketers have adjusted to working remotely during a global pandemic, and what challenges they have faced.
Mark Emond, Founder & President at Demand Spring, said:
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“This pandemic has affected everyone both personally and professionally, but we would really like to get a better understanding of how marketers specifically have been affected. Marketing organizations have had to adjust budgets, operational processes, workspaces, and more. The data we collect from our fellow marketers through these surveys will help us to better understand how marketing peers are handling all the shifts that COVID-19 has caused.”
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