AcuityAds Provides Update on Advertising Automation Platform Development 1

AcuityAds Holdings Inc., a technology leader that provides targeted digital media solutions enabling advertisers to connect intelligently with audiences across digital advertising campaigns, provided an update on the beta testing of the Company’s highly anticipated advertising automation platform.

After receiving applications from more than 30 companies to participate in the testing of our new advertising automation platform, six highly established brands initiated beta testing in May, 2020.

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“This outstanding group of companies selected for the beta testing represent a mix of existing partners, as well as businesses new to working with AcuityAds,” commented Tal Hayek, Co-Founder and Chief Executive Officer of AcuityAds. “The brands involved include a Fortune 50 home renovation retailer, one of the largest U.S. insurance groups, and a large direct-to-consumer mattress company, among others, all with unique demands and insights that will help us to further perfect the platform.”

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Mr. Hayek continued, “We believe our advertising automation platform will fundamentally change the way programmatic advertising is executed and will dramatically simplify the campaign creation process by aligning the way marketers think and plan in accordance with the way programmatic is executed.  In doing so, it will enable our clients to create custom consumer journeys within minutes, significantly reducing their costs and increasing their ROI on every dollar spent.  The progress we have made thus far has been extremely encouraging. Pending completion of a successful beta program, we are excited to launch the full product in the fall of this year.  We look forward to providing further updates on our progress in the coming months.”

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The post AcuityAds Provides Update on Advertising Automation Platform Development appeared first on MarTech Series.

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