New data from market research firm Canalys suggests that Apple shipped a record number of iPhones to the United States in the second quarter of 2020, facing market headwinds caused by the coronavirus pandemic in Classes.
According to Canalys, smartphone shipments fell 10%, from 33.4 million units in the second quarter of 2019 to 31.9 million units in the same quarter in 2020. Shipments, however, increased 11% sequentially , due to the increased production of Chinese factories.
Apple and Samsung accounted for seven out of ten devices sold in the United States, with Apple hitting the two-quarter record of 15 million iPhones shipped, the research firm estimates. The report says the iPhone 11 outperforms the best-selling iPhone XR of 2019 by 15% despite the pandemic.
Apple increased its market share to 47% thanks to the iPhone SE, home controls and the inability to effectively spread 5G during the coronavirus outbreak.
“While the coronavirus pandemic has forced consumers to stay at home, the adoption of 5G in the United States has failed to take off,” said Canalys analyst Vincent Thielke. “Store closures and viruses dread limited interaction with demo models, tight consumer budgets have further limited purchasing power, and with limited 5G network coverage in the US suburbs, consumers have seen many reasons to buy a 4G device instead. Despite the lackluster 5G rollout, far and away strong operator marketing in the coming quarters will help catalyze a multi-year transition from LTE to 5G. “
Apple’s 15 million iPhone shipments are up 10% from Q2 2019. Apple’s missing 5G in its 2019 iPhone lineup may not have been a problem according to these numbers, and l “IPhone 12 ″ is expected to kick off a super falling demand cycle.
The report goes on to say that 70% of smartphones shipped to the United States in the second quarter of 2020 were made in China, up from 60% in the first quarter.