IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, announced that twelve professional athletes from the NBA and NFL have joined IZEA’s Shake platform. Shake is a new online marketplace that allows creators to offer their services, delivered digitally, for a self-determined price. Influencers, speakers, photographers, podcasters, and more can use IZEA’s Shake to collaborate and transact with marketers and individual buyers.
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“We are extremely excited to welcome these professional athletes onto Shake,” said IZEA founder and CEO Ted Murphy. “We have had the opportunity to facilitate influencer collaborations with marketers for some of these athletes in the past and can’t wait to see what they do on our new platform. Shake opens up new monetization opportunities for these athletes that are not available inside of IZEAx. Their offerings in the marketplace include virtual appearances like conference keynotes, fan video shoutouts, and conference calls, as well as traditional sponsored social content. Whether you want to pump up your office at a meeting or tell your little brother Jamal Adams says good luck in his football game, you can do it all with these athletes on Shake.”
“We are thrilled to join the existing talent on IZEA’s newest platform, Shake! The platform offers a streamlined way for my talent to connect with brands, marketers, and fans and increase sponsorship opportunities,” said King Sports Executive Director Clinton Reyes. “I’m especially excited about the fan video shoutouts, corporate Zoom calls, and conference keynotes. With the increasingly unsure situation around COVID-19, I’m happy to have a way for my players to continue their public appearance virtually on Shake.”
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IZEA has partnered with King Sports & Entertainment to onboard their entire roster to Shake, including: Jamal Adams, safety for the Seattle Seahawks, Tre’Davious White, cornerback for the Buffalo Bills, Clelin Ferrell, defensive end for the Las Vegas Raiders, Roy Robertson-Harris, defensive end for the Chicago Bears, Donte Jackson, cornerback for the Carolina Panthers, C. J. Gardener Johnson, safety for the New Orleans Saints, Jonathan Abram, safety for the Las Vegas Raiders, John Jenkins, nose tackle for the Chicago Bears, free agent Kelly Bryant, and free agent Daniel Wise. IZEA has also partnered with two NBA players, Wesley Iwundu from the Orlando Magic and George Hill from the Milwaukee Bucks.
“With the prominence of sports culture in the United States and the success seen with the 2020 NBA Bubble thus far, we’re thrilled to bring on more professional athletes to Shake,” added Murphy. “We view this as a great opportunity for athletes, fans, and marketers to connect and transact in a world that is becoming increasingly digital.”
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