Momentum, pioneers of account-based marketing (ABM), announced its acquisition of Last Mile Insight, LLC, a Boston based provider of account insights as part of its drive to build a global b2b growth consultancy.
Momentum has helped drive revenue growth of $90 billion in the past 10 years, advising global businesses on how to strengthen and grow their most valuable relationships. Through its offices in London and Seattle, it works with technology leaders such as Microsoft, Adobe and Dell, and is partnering with clients in financial services HSBC, Investec and State Street.
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The addition of Last Mile Insight enables Momentum to provide clients with much deeper knowledge of customers and prospects – what they need, their preferences, buying behaviour, and key initiatives and turn this knowledge into competitive advantage by developing buyer insights into a rigorous, distinctive growth strategy.
Alisha Lyndon, CEO and founder of Momentum said: “We are excited to be working with Ned and welcome Last Mile Insight to the Momentum family. Momentum has demonstrated exceptional success in driving revenue growth for our clients and this investment is a key step in expanding our research capabilities. It augments the investments we’ve made this year in the Momentum Customer Buying Index
, and our focus on insight services, giving our clients greater probability of success.”
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Last Mile Insight founder and President Ned Daubney will step into the role of Research Director, responsible for leading Momentum’s insight services in North America. Last Mile Insight, formed in 2016, provides the critical insight that helps enterprise sales and marketing leaders, and executives deeply understand, engage, and win their most strategic accounts. It connects the information dots to provide engagement direction, ideas, and most of all, deep insight into high-value customers. Notable clients include: Athenahealth, DLL Group, Dell, AWS, Verizon, & Microsoft.
“Momentum is a global market-leader in the account-based marketing space and I’m thrilled to be joining the team to cement their leading position and continue to expand in the US.” said Ned Daubney, founder of Last Mile Insight. “Momentum has the vision and resources needed to work with global enterprises and I’m excited to be part of the future roadmap for the group, combined with our focus on deep customer insights, Momentum will bring much more purposeful knowledge and certainty to clients.”
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The post Momentum Expands Insight Strength With the Acquisition of Last Mile Insight LLC in North America appeared first on MarTech Series.
