In 2013, when Sahm Manouchehri co-founded Century Park Law Group (CPLG) with another lawyer, Sam Tabibian, he probably didn’t realize that social media would set them apart from all other personal injury law firms in California.
Of course, Instagram had itself only been founded by Kevin Systrom and Mike Krieger some three years earlier and was not the social media behemoth it has become. How things changed.
It’s hardly surprising that if a law firm was going to prioritize its Instagram account as its primary marketing strategy that that law firm would be CPLG. The business is based in California’s heartland, with offices in both San Francisco and Oakland, as well as Los Angeles, and is about as tech-minded as a law firm can be. Already a paperless office and with a robust business software package at its center, COVID-19 was just an inconvenience for CPLG rather than the game-changer it was for most.
The aim of the law firm from inception was that CPLG would be a personal injury specialist. Manouchehri was just a 6-month-old baby when his family moved to LA. He was going through pre-med at UCLA when he changed course. He decided his goal in life was to become an injury lawyer where his medical knowledge would give him an edge. After UCLA, he enrolled at USC School of Law, one of California’s finest, where he took courses in litigation and injury law. After graduation, he worked first at Tharpe & Howell LLP and then followed that with time at Wilson, Kenna & Borys LLP.
At both these legal firms, Sahm worked on behalf of the insurance companies from whom individuals were claiming injury compensation. When he and Tabibian set up CPLG, it was always with the intention of changing sides, helping those with an injury get the money that was rightly theirs. Manouchehri was by now uniquely qualified for his new role. After spending years representing insurance companies, he understood precisely how they worked and knew how to win his cases.
And now he’s the face of CPLG on the firm’s Instagram feed; their amazing tagline: “We’re making the law make sense.” Social media is altering our perception of everything, especially how we receive information and interact with each other. Instagram has evolved into an important disseminator of ideas and a vital marketing tool that is perfect for a forward-looking law firm like CPLG.
Lawyers in 2020 are a long way removed from the stuffed shirts of fifty years ago. As Sahm and his partners illustrate, law firms have to grab technology and use it to their and their clients’ benefit. This CPLG is doing in spades, offering 24/7 access for their clients and boasting a 99% success rate. If you have a no-win, no-fee policy, you need to be pretty darn successful.
The company is flying. This year it was chosen as one of the ten best law firms in California by the American Institute of Personal Injury Attorneys. That proves their ability, even during the pandemic, of coming through for their clients. And that is just one of many awards they have been regularly picking up.
Each follower on Instagram they get means one more potential client. Sahm and his associates post regularly, with advice, promoting their well-attended webinars and telling their followers what’s going on in the company. “We’re making the law make sense” is more than a catchy slogan; it describes what CPLG wants to achieve.
For a long time, lawyers have been content to keep people in the dark using jargon that only those in the know can understand. Having a law firm dedicated to making the law clear to their clients is a great selling point. If Instagram can help them help more people, then it is a strategy perhaps more should use.
If you have any questions, you can contact them via their website here, and be sure to follow them on Instagram.
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