It all started in 2016 with two guys working on a business idea in their spare time.
Four years, 57 updates, and 25,000+ customers later, Booster is the best converting Shopify theme out there.
How did Marc-Olivier Lafleur and Justin Binette turn their side project into a full-time business with happy customers all around the world?
What Inspired Booster Theme?
Marc-Olivier and Justin were avid readers of the popular conversion rate optimization blog CXL.
That’s how they noticed that eCommerce entrepreneurs were leaving a lot of money on the table by not implementing the best conversion rate optimization practices.
And that’s where they saw their opportunity. They realized that there was a demand for a Shopify theme that was optimized for conversions. So they got to work.
“Booster is a Shopify theme inspired by CXL conversion optimization studies,” explain the co-founders.
Why Did Booster Grow So Fast?
Marc-Olivier and Justin started working on Booster in their free time.
At first, they were doing everything themselves, from development to marketing to customer support.
Soon, they were able to focus on their business full-time and not long after that they started hiring.
In a few short years, their team has expanded to 19 employees, which serve over 25,000 customers around the globe.
Why was Booster able to grow so fast in a competitive Shopify themes space?
Marc-Olivier and Justin believe that their relentless focus on providing value to their customers is the reason for their success.
“Customer satisfaction is our priority,” says Marc-Olivier, who serves as the CEO of the company.
They have released 57 updates, translated their theme to 10 different languages, and reached a 91% customer support satisfaction rating.
Most importantly, they have doubled the conversion rate of more than 15,000 Shopify stores, making Booster the best converting Shopify theme in the world.
What’s Next for Marc-Olivier and Justin?
Marc-Olivier and Justin have achieved a great step toward their business success goals. So what’s next for them?
They are as passionate about conversion rate optimization as ever, so they see themselves working on improving eCommerce for the foreseeable future.