Marketing Activation Anticipated to Spike LiveXLive’s User Base
LiveXLive Media, a global platform for livestream and on-demand audio, video and podcast content in music, comedy, and pop culture, announced that it would partner with McDonald’s Canada in its annual ‘Monopoly Coast to Coast Game’ to provide an exclusive offer as part of Monopoly Rewards on mcdpromotion.ca, in the form of subscriptions to LiveXLive’s Plus streaming service, usually priced at $49.99, for a limited-time offer of $19.99 (58% off a yearly LiveXLive Plus subscription). The campaign is anticipated to add new subscribers to LiveXLive’s already-existing subscriber base.
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Kicking off October 6, 2020 and continuing to November 9, 2020, the ‘Monopoly Coast to Coast Game’ at McDonald’s Canada gives guests the chance to win* millions of prizes, including cash, cars and McDonald’s food. Guests can also enter and track their game stamps online. Every 7 stamps entered will unlock a new Monopoly Reward. Receive a LiveXLive Monopoly Reward when you unlock Level 6. The game is open to residents of Canada only and is anticipated to accelerate LiveXLive’s subscriber-base in that territory. Visit mcdpromotion.ca for complete game details and Official Rules.
“LiveXLive is in a remarkable growth phase across our various departments. And, we’re being very aggressive about our user acquisition, subscriber growth and retention,” said Jackie Stone, Chief Marketing Officer of LiveXLive. “We’re excited to expand our subscriber base in Canada with this iconic McDonald’s promotion that is super fun and interactive with ‘Monopoly Coast to Coast Game.’”
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The LiveXLive mobile app offers live stream concerts, music news, docu-reality series and interviews as well as on-demand audio and audio playlists and podcasts. To date in 2020, LiveXLive’s library has garnered over 83 million views worldwide. LiveXLive has powered global pay-per-view and live stream hits with some of the world’s most renowned talent including Monsta X, Darius Rucker, Kygo, Jimmy Buffett, OneRepublic, Zac Brown, Sofi Tukker, Darius Rucker, Graham Parker, John Hiatt, John Butler, Michael Franti, Nahko, Trevor Hall, FINK, Mike Love, Rising Appalachia, Krishna Das, Big Gigantic, Hot Chelle Rae, Lauren Jauregui, Billy Joel, Bon Jovi, Chris Rock, Idina Menzel, Jennifer Lopez, Sullivan King, Quix, Nitti Gritti, Dr. Fresch, Champagne Drip, and Pegboard Nerds.
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