Centro Launches Email & SMS Workflow Steps to Create Customer Cadences and Series in Slack 1

Centro’s steps in Slack’s Workflow Builder allow teams to collaborate together on important customer communications, enriched with Salesforce data, without leaving Slack

Centro, a shared inbox and Salesforce connector in Slack, announced its release of Email and SMS steps within Slack’s Workflow Builder. The steps allow sales and revenue teams to craft automated customer communications within Slack. The emails can be crafted and placed in a series so that no customer email or messaging is lost. If the customer doesn’t respond, predetermined reminders will be sent out. Any responses will be visible to the team in Slack, and anyone in the Slack channel can respond, allowing teams to quickly address customer needs.

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Slack is the leading channel-based messaging platform, used by millions to align their teams, unify their systems, and drive their businesses forward. Workflow Builder is a visual tool that allows any Slack user to automate routine tasks by creating custom workflows. In less than a year, Workflow Builder has seen significant adoption in Slack, with more than 25M workflows launched.

Centro decided to bring customer communications into Slack channels because users are already connected to Slack appropriately 10 hours a day.

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“We know Slack users spend most of their day in Slack, and often prefer communications to reside there,” says Ryan Hitchler, CEO and Co-Founder at Centro. “We aim to bring all communication to where people are happy and responsive, including external communications to customers. Our Salesforce connector provides the exact information to the revenue teams at their fingertips to surround their customer. The Slack Workflow Builder makes this effort so much more powerful. No more forgetting to follow up with a non-responsive customer. With its Slack integration, Centro keeps you on the ball.”

Slack’s Workflow Builder allows companies like Centro to provide their functions to a broader ecosystem. Centro steps, in conjunction with Slack and other ISV partners, will significantly enrich automation inside and outside of Slack. SMS reminders for new employees to complete onboarding, for example, are also possible with Centro’s Slack integration.

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