24-Hour Linear Programming Channel On Samsung TV Plus Extends LiveXLive’s Advertising Platform and Reaches Millions of Samsung’s Consumers
LiveXLive Media, Inc., a global platform for live stream and on-demand audio, video and podcast content in music, comedy, and pop culture, announced that Samsung Electronics will add the LiveXLive linear streaming channel to Samsung TV Plus, its free Smart TV video service that delivers instant access to 145 channels and growing in news, sports, entertainment and more. Samsung TV Plus is one of the top apps on Samsung Smart TVs and is also available in the Galaxy Store and Google Play for select Galaxy smartphones.
LiveXLive already operates a 24/7 linear channel on its own platform — LiveXLive TV — where it streams artist interviews, concerts, festivals, ancillary event-related content and short-form video content from around the world. LiveXLive will also add programming blocks in the coming months as it adds to its original content and Vodcast production with LiveXLive’s subsidiary, PodcastOne. LiveXLive’s OTT channels have recently seen an 8% increase in viewership further demonstrating the audience’s appetite for more LiveXLive content.
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“We’re focused on generating revenue and diversifying our revenue sources. The recent release of our unified audio-video Smart TV app, coupled with the new linear channel on Samsung Smart TVs significantly increases our advertising inventory and digital ad sales opportunity,” said Robert Ellin, Chairman and CEO of LiveXLive. “These deals are also excellent for building brand awareness and loyalty across our platforms.”
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LiveXLive’s unique offering of audio streaming, vodcasts and podcasts, live streaming, and on-demand video provides artists with an end-to-end music platform for creating, curating, promoting, and distributing content, while gaining valuable data & insights and new monetization opportunities from their social media followers, viewers and performances. In June 2020, LiveXLive released a unified audio-video Smart TV app experience on Samsung Smart TVs. Its Smart TV app offering provides music fans in the United States and Canada with a one-stop destination for listening to and watching music and pop culture entertainment. LiveXLive’s new personalized and interactive user experience comes largely as a result of audience-demand.
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The post LiveXLive Adds Linear OTT Channel To Samsung TV Plus, Expanding Distribution Of Live Stream And Video On Demand Content To Samsung Smart TVs And Select Samsung Galaxy Devices appeared first on MarTech Series.