Eye Square, a Berlin-based market research agency renowned for its analysis of implicit customer reactions and innovative ad testing solutions, announced the launch of its Amazon Ad Testing Platform. The new solution allows advertisers to evaluate the design, content, and placement of ads on Amazon.com in their natural environment.
Amazon’s advertising business has grown significantly in the first half of 2020, as the COVID-19 pandemic has led to increased demand for online shopping. According to Digiday, Amazon’s ad business grew by 44% year-on-year during the first quarter of 2020, exceeding the growth rates of both Facebook and YouTube. As more and more advertising dollars are allocated to the online shopping giant, the need to effectively test and refine ad content becomes paramount.
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Eye square is the only market research company offering the ability to test advertising collateral in live websites such as Facebook, Instagram, and YouTube and now Amazon. Leveraging “System0”—which foundationally improves results from “System1” and “System2”, in which implicit and explicit research is used to gauge emotional responses and effects—consumers are exposed to ads in their natural environment. This “in-context” live testing integrates advertising content into the authentic viewing context of the most important social media and e-commerce platforms, including both desktop and mobile devices. Using System0 allows advertisers to evaluate key performance metrics in the context in which advertisements appear to viewers, providing a true reflection of the ad’s impact and effectiveness.
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Eye Square’s new Amazon Ad Testing Platform presents test banner ads in a natural Amazon environment, allowing marketers to test campaigns at the digital point-of-sale. Pre-testing advertisements using the Ad Testing Platform helps advertisers to:
- Boost product visibility
- Pre-test unknown brands before launch
- Optimize creative
- Explain triggers and best executions
- Increase ROI
“Our new Amazon testing solution, informed by our proprietary System0 technology, allows marketers to come as close as possible to presenting an advertisement on the Amazon platform without actually purchasing ad space,” said Ephraim (Jeff) Bander, Eye Square’s Chief Revenue Officer. “Eye Square’s testing solutions have been proven many times over on social platforms such as Facebook and Instagram. Our expansion into Amazon allows marketers to refine advertising collateral on the world’s most important e-commerce platform. The Amazon Ad Testing Platform will prove immensely valuable to advertisers seeking to increase their ad spend on Amazon, optimize their e-commerce campaigns and increase conversions.”