UK based Adrian Potter has invented a new drinks gadget to take on the single-use straw. He came up with the clever design at the age of 17 while struggling with his gin and tonic at his local golf club. There was so much crushed ice, lemon and garnish in the G&T that he couldn’t take a swig. He fabricated a design out of cardboard on the spot that enabled him to finally enjoy his drink. It wasn’t until 30 years later, spurred on by the need to replace plastic straws that Adrian started to perfect his design and research eco-friendly materials.
Ice can get in the way of a good cold drink, but plastic straws are choking our oceans and paper ones go soggy. Besides, drinking through a straw blocks the aroma and flavour of your drink. According to Adrian, anyone who wants their drink to flow, Icebloc gives them a better drinking experience.
The Icebloc has been successfully market tested by Pimms and is now available on their website and on Amazon. They’re looking to partner with drinks companies around the world to improve their customer’s drinking experience and are actively seeking international distributors and agents. It is fully brandable, so drinks companies can now get their name in the glass, without spending money on expensive glassware.
The Icebloc is made of CPLA a plant-based bioplastic which uses 50% less energy to produce than oil-based plastic. It’s treated to withstand dishwasher temperatures, so the Icebloc can be reused again and again, and then composted when done. “Our customers love it and use it every day. Whilst I wanted to come up with a practical and useful design, the environmental element was also key to me. The Icebloc is made of plants and is completely re-usable. However, I still wanted to contribute more,” says Adrian.
Diffords Guide, the bartender’s bible, states that drinks taste better when it is consumed from the rim of the glass rather than a straw, as most of the flavour comes from the drink’s aroma. So Adrian and his team insist the Icebloc gives a better drinking experience over using a straw.
Supporting Marine Conservation
To underline its sustainability credentials, 1p for every Icebloc sold is donated to the Marine Conservation Society, the UK’s leading marine charity, working for seas full of life (www.mcsuk.org).
Anne Thwaites of MCS says “We’re delighted to team up with Icebloc which is providing a re-usable solution to fighting plastic pollution in our oceans. At MCS, we know that changing behaviour is the most effective way to turn the tide on plastic pollution. We need the help of businesses such as Icebloc to bring about the cultural changes required to clean up our world.”
Visit icebloc.co.uk for further information and follow @icebloc_ on Instagram.
Icebloc is available on Amazon at £3.99 for 6 units or £6.99 for 12 units.
For samples, high res imagery and anything else, please contact Adrian Potter on +441730858936 or email email@example.com