The U.S. disposable face mask market size is anticipated to reach USD 6.21 billion by 2027, expanding at a CAGR of 60.8% over the forecast period, according to a new report by Grand View Research, Inc. The growth is attributed to the rapidly surging number of Covid-19 (coronavirus) cases in the country.
The widespread impact of the novel coronavirus in U.S. has been driving the demand for disposable face masks. According to the Centers for Disease Control and Prevention (CDC), the total number of cases in U.S has reached more than 1.48 million as of May 18, 2020. Many of the small and medium manufacture have also entered in the market to cater to the rapid surge in demand for the product.
Additionally, increasing government spending coupled with ease in the documentation pertaining to manufacturing face mask with immediate effect will immensely help the market growth. For instance, the U.S. government signed an USD 8.3 million emergency spending bill aimed to boost virus-prevention efforts in the country. Furthermore, the enforcement of the Defense Production Act, in order to increase domestic production and distribution of PPEs, is expected to further augment the industry growth over the coming months.
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The protective masks segment emerged as the largest product segment and accounted for over 35.0% revenue share in 2019. Protective masks are specially designed to offer the wearer a physical barrier between their mouth and nose, restricting potential contaminants in the environment from entering the body. The mouth and nose are two of the most vulnerable entry points for foreign particles; thus, the demand for these masks has been high in the industrial and medical sectors.
U.S. Disposable Face Mask Market Report Highlights
- In terms of product, the U.S. non-woven masks segment is expected to hold nearly 38% revenue share by 2027
- The personal use application segment is expected to expand at a CAGR of 85.1% during the forecast period, far outpacing the growth of the industrial segment, to reach a market size of over USD 4 billion by 2027
- In April 2020, 3M, Honeywell International, and a unit of Owens & Minor Inc. received contracts from the U.S. Department of Defense to make 39 million N95 face mask for medical workers. Under the terms of this contract, 3M would receive USD 76 million
- In April 2020, 3M received a contract from the Donald Trump Government to import more than 165 million N95 face masks from its manufacturing unit in China for healthcare workers in U.S over the course of three months
Among applications, the industrial application segment dominated the market for disposable face masks in U.S., with a share of nearly 80% in 2019. The increasing demand for the product in industries such as automotive, construction, and beauty and personal care can be regarded as a major factor driving the product demand in the industrial application segment. The personal use segment, however, is expected to expand at nearly double the CAGR of 85.1% during the forecast period.
The industry is currently characterized by supply shortages, manufacturers ramping up production capacities, and suppliers raising the price of disposable face masks. The hike in prices can be attributed to the rapid surge in demand. For instance, Hatfield and Company, a Texas-based supplier of N95 disposable face masks, has increased the price of its face masks from USD 1 to USD 6. The company sold about 2 million masks to a major U.S. oil company in the early week of March 2020.
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The U.S. disposable face masks industry houses both international and domestic players. The companies face intense competition from each other as some of these players are renowned manufacturers with diverse product portfolios. These companies have a large customer base due to the presence of strong and vast distribution networks, which help them reach both regional as well as international consumers. The increase in the sales of respiratory protective face masks, along with the shortage in their supply, has led to the entry of a significant number of new players. The ubiquitous fear due to the coronavirus pandemic has certainly become one of the top factors boosting the product demand. Moreover, several suppliers have raised the price of these masks owing to the rapid surge in their demand. For instance, Hatfield and Company, a Texas-based supplier of N95 disposable face masks, has increased the price of its face masks from USD 1 to USD 6. The company sold about 2 million masks to a major U.S. oil company in the early week of March 2020.
Major market players have been ramping up their production capacity, along with improvising their distribution channels, to cater to the unexpected spike in the demand. For instance, on March 30, 2020, Honeywell announced to expand its manufacturing capabilities in Phoenix to produce N95 face masks in support of the U.S. government’s response to the novel coronavirus. Some of the prominent players in the U.S. disposable face masks market include:
- Honeywell International Inc.
- Kimberly Clark Worldwide
- SAS Safety Corp
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Grand View Research has segmented the U.S. disposable face masks market on the basis of product, application, distribution channel and states:
U.S. Disposable Face Mask Product Outlook (Revenue, USD Million, 2016 – 2027)
U.S. Disposable Face Mask Application Outlook (Revenue, USD Million, 2016 – 2027)
U.S. Disposable Face Mask Distribution Channel Outlook (Revenue, USD Million, 2016 – 2027)
U.S. Disposable Face Mask States Outlook (Revenue, USD Million, 2016 – 2027)
- New York
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.
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