Social media and networking sites have changed the way companies connect with their audience. Businesses use these platforms to engage with their followers through publishing great content instead of pushing products through traditional advertising.
Bangkok-based Thai boxing brand, Yokkao, is a social media marketing pioneer compared to its peers in the industry. The company harnesses the power of social networks to promote its products, international events and seminars through daily engaging content.
With videos frequently going viral and reaching millions of views, Yokkao’s social media success can be attributed to its founder, Philip Villa who is a firm believer of connecting with fans through social media outreach.
Villa’s keen observation of trends led to the brand’s early adoption of social media where it has built a massive following and fanbase. Based on analytics collected from the brand’s official social media accounts, website, and other media coverage, Villa estimates the current reach to be around 20 million fans every month across various social media and networking platforms.
Yokkao’s recipe for success boils down to its consistent efforts in delivering high grade content for Muay Thai fans around the world. Villa stresses the importance of producing rich-quality content and works with a team of professional photographers, videographers, designers and writers.
As an integral part of the Yokkao brand, the company’s sponsored athletes have also shared the founder’s goal in reaching out to fans via social media.
Through Villa’s influence, Yokkao fighters have also adopted channels like Instagram to connect with their fans. Its star athlete, Saenchai, now has close to 1 million followers on his personal Instagram page which is updated regularly. Saenchai, a living legend of Thai boxing with over 300 fights in his career, has also started posting on the increasingly popular social network, Tiktok.
Villa stresses the importance of staying connected with its fans regularly. During the COVID-19 lockdown, Yokkao doubled down on its social media efforts. Despite an initial gym shutdown and suspension of its events, Villa and his team did not stall on their content delivery. Besides posting daily videos on Facebook and Instagram, Yokkao premiered a series of live streams on YouTube featuring nearly a hundred fights from its decade-long archives.
Yokkao is reaping the benefits as demand for its products has grown steadily over the years. Today, it remains the most prolific Muay Thai brand in the social media sphere, staying ahead of its competitors who have only caught on to the trend in recent years.
If you are interested in learning more about Yokkao insights, check Yokkao and Philip’s Instagram page. They frequently update the Instagram pages for more Muay Thai stories at @philyokkao and @yokkao.
If you are looking for some Muay Thai gear of your own, head over to www.yokkao.com for the best quality goods you will find.