Yokkao Changing the World of Muay Thai
Bangkok-based fight brand, Yokkao was founded in 2010 as a Thai boxing gear and equipment production company. In just a few short years, it has already distinguished itself as one of the most well-known brands in the Muay Thai world.
Led by its founder, Philip Villa, the company is known for its fashion-forward fight gear. A decade on, Yokkao has left its mark in every aspect of the sport. Its all-rounded operations cover everything including fight promotions, international seminars, Muay Thai training centers, partnerships with renowned athletes and more.
Yokkao came into prominence early in their journey with a series of successful events. The promotion team gathered the biggest international names of the time in the sport and brought them together for their inaugural official show, Yokkao Extreme 2012. It was attended by 12,000 fans at the Forum di Assago in Milan and remains one of the biggest Muay Thai events in history.
Yokkao Extreme put the brand on the world map of Muay Thai and kickboxing. Over the following years, Yokkao continued to promote acclaimed events featuring the best in the sport, establishing itself as a household name in fight sports.
In downtown Bangkok, Yokkao’s training facility has seen domestic and foreign celebrities dropping in to train from time to time. The gym was also used as a backdrop by filming crew from National Geographic, Wall Street Journal and CNN which showcased Yokkao in their documentary programs.
Yokkao has plans on revolutionizing the Muay Thai world since day one. Its vision is to combine combat sports with fitness and fashion under one brand name with a new lifestyle concept. This is apparent in the brand’s trendy fight gear designs and streetwear-inspired apparel. Their lifestyle collection is now expanding with new products like caps, water bottles, hip bags and facemasks.
Besides a pervasive physical presence, the company is quick in identifying emerging trends and its early adoption of social media proved to be a gamechanger. The brand was one of the first fight brands to post full-HD videos on its YouTube channel, showcasing Muay Thai training and events. It has also built a strong following over other social media platforms through a range of engaging content such as training, product showcases, and event highlights.
Yokkao’s rapid success can be attributed to their driven community outreach program via social media. Today, Yokkao remains the most prolific Muay Thai brand in the social media sphere, as competitors have only started to play catchup in recent years.
Yokkao has sparked a revolution in the world of Muay Thai and it will be interesting to see what their future holds.
If you are interested in learning more about Yokkao insights, check Yokkao and Philip’s Instagram page. They frequently update the Instagram pages for more Muay Thai stories at @philyokkao and @yokkao.
If you are looking for some Muay Thai gear of your own, head over to www.yokkao.com for the best quality goods you will find.