Interactive live video shopping provider Bambuser announced that it has launched Live Stream E-Commerce Experiences, a new integration with Salesforce Commerce Cloud, the fastest path to unified commerce. Commerce Cloud enables brands to provide personalized omnichannel experiences for shoppers that span web, mobile, social, and in-store. Now, as part of the world’s #1 CRM platform – Salesforce brands can deliver completely unified experiences for customers that extend beyond commerce to include marketing, customer service, and more.
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Bambuser’s integration empowers customers to engage directly with their customers through live, interactive online shopping that enables a more immersive online retail experience. Bambuser’s technology has already helped brands to better engage with their customers in 2020, with the average viewer watching a Bambuser-supported Live Video Shopping show for over 11 minutes and 12 percent adding at least one item to their shopping cart. These figures increase significantly for beauty retailers using Bambuser, one of the top-performing retail segments, with 36 percent of customers adding at least one item to their shopping cart.
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Maryam Ghahremani, CEO of Bambuser said: “Bambuser is very excited to be collaborating with forward-thinking companies such as Salesforce to provide our live streaming video technology as a turnkey solution to their customers.” She continued “Live-streamed video is playing an increasingly important role in retail. This collaboration will enable us to deliver solutions at scale to brands looking to engage customers and increase sales quickly.”
“As live-streamed video makes its way into e-commerce, we’re excited to see Bambuser innovate in this space. Leveraging Commerce Cloud, Bambuser is enabling customers to unlock the potential of new purchasing behavior and drive further growth,” says Lars Grønkjær, Senior Regional Vice President, Commerce Cloud, at Salesforce Northern Europe.
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