Scent & Violet, flowers and gifts is joining hundreds of floral industry businesses nationwide to surprise local residents in Houston with two free flower bouquets — one to keep and one to give to a friend, family member, colleague, or even a stranger.
The random-acts-of-kindness effort — called Petal It Forward is organized by the Society of American Florists (SAF), of which Scent & Violet is a member — is designed to help people deal with their day with more smiles and less stress.
Petal It Forward is the floral industry’s way of giving back. Amra Kolasinac of Scent & Violet, wanted to be a part of the mood-boosting effort, and make a difference in the community. “The year 2020 has been exceptionally hard on all of us and, the idea that we can make people smile for a moment sounded great to us,” said Kolasinac. “Through the positive effects of flowers, we hope to make someone’s day brighter, and provide a much-needed moment of calm amidst the hectic pace of life,” she added.
Kolasinac says the original idea behind Petal It Forward’s ‘keep one, share one’ concept, which started in 2015, came after looking at statistics that showed while 80 percent of people reported receiving flowers makes them happy, even more (88 percent) said that giving flowers makes them happy. “We want to give people the chance to experience both,” said Ms. Kolasinac.
Petal It Forward in Houston is scheduled for Wednesday October 21, 2020 at 12811 Westheimer Rd in Houston, TX 77077 beginning at 9 AM. Hundred flower bouquets will be given away on a first-come-first-serve basis.
About Scent & Violet
Scent & Violet, flowers and gifts is a full service florist in Houston, TX located at 12811 Westheimer Rd. We aim to create fuss-free, everyday shopping source for flowers, plants, and gifts. It is our belief that we can create better relationships through gifting, better environments through plants, and better state of mind through flowers.
About the Society of American Florists
The Society of American Florists is the national trade association to the floral industry, representing growers, wholesalers, retailers, suppliers, importers, educators, designers and allied organizations.
NOTE: For more information on the Petal It Forward effort, please contact Jenny Scala at the Society of American Florists at firstname.lastname@example.org
Company Name: Scent & Violet
Contact Person: Amra Kolasinac
Email: Send Email
Address:12811 Westheimer Rd
State: TX 77077
Country: United States