The global feminine hygiene products market is set to register a CAGR of 6.5% during the forecast period, according to the new report by Grand View Research, Inc. Feminine hygiene products include feminine hygiene wash, tampons, sanitary napkins/pads, liners, and menstrual cups. Sanitary napkins are constructed in alternative layers of quilted cotton fabrics and super absorbent plastics & polymers, which is impermeable to liquids.
The overall market is expected to demonstrate significant growth in the coming years due to the global mass awareness regarding the health and safety of women during their menstruation cycles. Non-profit initiatives such as Walmart’s recent collaboration with Procter & Gamble’s to name a brand called ‘Always’, which donates a year’s worth of female sanitary products to 50 local extracurricular organizations across the U.S. This initiative is also identified by America’s Promise Alliance.
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Feminine hygiene products experienced a massive hit as many organizations and companies have been impelled to pause regular production operations during the ongoing Coivid-19 pandemic. With manufacturing becoming constrained, accessibility of market products including sanitary pads was at the last mile especially in the developing and under-developed countries. Consumers who could access products at the district level stored were unable to do so owing to mobility restrictions amid the global lockdown.
Further findings from the report suggest:
- Based on distribution channels, the market is categorized into drug stores, pharmacies, supermarkets, online retail stores, and others. Supermarkets grossed the largest revenue share since a large number of women tend to buy sanitary items with other household items
- Sanitary napkins accounted for the highest revenue share in 2018 as it is a popular choice of product by women in all age groups and geographic locations
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- Unicharm Corporation
- Lil-Lets UK Ltd.
- Natracare Bodywise
- Kao Corporation
- Summer’s Eve
- Procter & Gamble
- Kimberly-Clark Corporation (KCWW)
- Edgewell Personal Care
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