Logiq, Inc., a global provider of award-winning eCommerce and Fintech solutions, has completed its previously announced plan to acquire Fixel AI, an award-winning innovator of AI-powered digital marketing technology.
The acquisition of Fixel furthers Logiq’s goal of adding simplified marketing and critical privacy features to its AI-powered consumer intent engine designed for brands and premium publishers.
“Fixel empowers marketing teams to optimize their campaigns in a customized way unlike any other marketing segmentation and retargeting solution on the market today,” stated Logiq CEO, Tom Furukawa. “This unique technology greatly complements and enhances our Logiq AI-powered consumer intent engine, which captures and directs consumers from multiple sources who are in the market to purchase a particular product or service. We have begun to introduce Fixel to our customer base of enterprises and major brands, and are already seeing a strong positive response.”
The addition of Fixel helps Logiq customers address the changing landscape of online marketing. Many marketers still use vendors who rely on third-party cookies to understand shopping behavior on and off their site. However, new internet privacy rules, like those being promulgated by California’s Consumer Privacy Act (CCPA), are making this practice increasingly risky and less viable.
Major web browsers have also begun to limit third-party data collection. Safari and Firefox now block third-party tracking cookies by default. Google says its Chrome browser and the search engine will end support of this type of user tracking by 2022. Industry watchers are heralding the phase-out as the “death of the third-party cookie.”
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“The marketing and advertising industry is headed for a perfect storm created by these new privacy restrictions and a post-COVID-19 world,” noted Fixel co-founder and CEO, Etgar Shpivak, who will head up Logiq’s new Fixel unit. “As Google and Apple increasingly restrict access to users, and with the pandemic driving more online website traffic but from visitors without any true buying intent, companies are being forced to find better ways to maximize their return on ad spend.”
This confluence of events is creating a need for a simple and automated marketing solution that allows marketers to regain their advantage in a new privacy-based world. According to Shpivak: “Teaming with Logiq has made our combined solution exponentially more powerful for the benefit of both current and prospective customers, and especially how it effectively addresses the challenges around privacy.”
Fixel works strictly with first-party data and helps marketers comply with privacy regulations like CCPA by harnessing the power of AI. Using advanced proprietary methods, Fixel automatically processes and analyzes user interactions in real-time on an eCommerce or brand website. Its automatic scoring system helps marketing teams identify audiences with high purchase intent even when this is not readily revealed by their on-site activity, like simply adding an item to a cart.
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By identifying the most engaged visitors with the highest purchase intent, Fixel helps to avoid budget wasted on low-quality traffic that has little probability of buying. Marketers can build effective retargeting campaigns focused on the visitors with the highest intent for making a purchase, create personalized and more engaging messaging, and buy media more effectively.
Cheryl DeGrasse, vice president of acquisition and retention at Purple, the creator of the renowned Purple Mattress, also recognizes how marketers must adapt to the changing rules of online marketing: “We chose to work with Fixel because they provide the ideal first-party data solution we needed. They are helping us adhere to the new privacy regulations and lessen our worry about the demise of third-party cookies. As a growing D2C brand, we appreciate how Fixel helps us compete for audiences against brands with larger budgets. This allows us to focus on shoppers with higher intent to purchase across all of our media partners.”
Ehud Basis, who heads up growth marketing at Outbrain, the official content recommendation network for publishers like CNN and NY Post, has also experienced the power of Fixel first-hand: “Fixel enables us to pinpoint our targeting and focus our marketing spend on the most engaged users across our Outbrain network, as well as with our presence on Facebook, Google and other sites. It’s amazing how it automatically identifies people with the highest probability of making a purchase. We can then focus on them specifically, saving considerable resources and time.”.
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