Greenfly, the digital media exchange platform founded by former MLB All-Star and Dodger player Shawn Green, announced the launch of its new fan activation software, Greenfly +Engage. Through this automated, one-click technology, marketing teams at sports, entertainment and consumer brands can now gather, organize and publish authentic photos and videos created by their most loyal and engaged communities faster and easier than ever before.
“We’re thrilled to be officially debuting Greenfly’s fan engagement technology on the heels of an incredible championship moment for the Dodgers in this incredible season for Major League Baseball,” said Shawn Green, co-founder of Greenfly. “The Dodgers have called on fans to contribute their personal photos and videos no matter where they’re celebrating and in real-time for an incredible opportunity to demonstrate their passion on Dodgers’ social media channel. They’re showcasing a new way to feel a stronger sense of spirit and togetherness while driving deeper player-fan relationships.”
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Whether looking to collect champagne-shower moments from fans at home, participating in a contest, sharing a tribute to a favorite player or TV star, or capitalizing on a new buzzworthy trend, marketing and social media teams can quickly set up branded, customized campaign web pages on their website or mobile app and are able to collect authentic content through a click of a button from fans.
“Greenfly has been an incredible asset for the Dodgers social team over the past few years, and is now helping us facilitate deeper connections with fans,” said Caroline Morgan, VP of Digital Strategy at the Dodgers. “From distributing personalized social content to players for use on their own accounts, to helping us work efficiently during a largely remote season, Greenfly makes it easy for our marketing team to sort and share digital content in real-time. And by using +Engage, we’ve already collected thousands of photos and videos with just a single Twitter post. We’re thrilled to share those incredible reactions and celebrations with our fans!”
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Greenfly +Engage eliminates the limitations for collecting and sharing fan and user content, a process which until today, has been time-consuming and inefficient. Only three simple steps are required for fans: record and capture content, click the team’s campaign link shared on a social post, on the team’s website or mobile app, or live broadcast or commercials, and then submit. For organizations, the process is just as simple: the rights-cleared content is automatically routed into an organized media library in the Greenfly platform, where it can be tagged, sorted, and made available to teams and players within seconds if desired, or transferred in bulk for editing.
“We’re always thinking about powerful ways to move and share short-form media,” said Daniel Kirschner, president and CEO at Greenfly. “+Engage is an exciting new addition to our already robust ecosystem. By expanding media collection capabilities to gather user-generated content from fans and consumers, we’re helping organizations crowdsource content from their biggest supporters. Additionally, we’ve made the whole process more efficient and less costly by simplifying content workflows and effectively solving for first- and last-mile content routing and curation through a single, private-network platform.”
Greenfly automates the many steps of collecting and distributing hundreds of thousands of short-form media between organizations and their advocates, including players, talent, customers, superfans and employees. Founded as a player’s vision to make it easier to collect and share content, Greenfly now supports organizations globally, with over 26 sports leagues on the platform, in addition to leading brands in media and entertainment, consumer products, franchises, and cause-based organizations.
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