These are the Instagram influencers who have recruited the most new followers of all profiles under the 1 million mark, according to a study by Heepsy, an AI-powered influencer marketing platform. Get to know this fresh talent now.
1. Sammie Cimarelli (@itsssammie) – 940K new followers
Sammie started drawing followers’ attention in January, when she debuted as a contestant on Netflix’s reality competition “The Circle.” Currently based in LA, she is now a fashion influencer with serious street style, and has collaborated with Boohoo and Savage X Fenty.
2. Sarah Cooper (@sarahpcr) – 874K new followers
During the Covid-19 lockdown, this NYC-based writer and comedian struck gold with videos of her lip syncing to statements by President Trump. She’s since landed a guest hosting spot on “Jimmy Kimmel Live,” a feature in Vanity Fair, and even her own Netflix special, “Sarah Cooper: Everything’s Fine.”
3. Fivio Foreign (@fivioforeign_8fs) – 850K new followers
Maxie Lee Ryles III, better known as Fivio Foreign, is a Brooklyn-born rapper who has been getting noticed for his own tracks and guest spots on songs by Drake and Lil TJay. With his current follower count just under 1M, he could be a useful partner for brands his image aligns with.
4. Lauren Kettering (@laurenkettering) – 838K new followers
Lauren is a TikToker with 5M followers, and a member of Not A Content House, a content creator collective in Beverly Hills. On Instagram, in addition to growing her following, she has collaborated with Boohoo, Daniel Wellington, Lounge Apparel and more.
5. Zión Moreno (@zion.moreno) – 810K new followers
Zión is bound to become a big name: the Mexican-American actress will appear in HBO’s reboot of “Gossip Girl”, She also starred in Control Z, a teen drama that debuted on Netflix in May. Zion’s primarily Mexican audience could help brands looking to conquer that market.
6. Maya Vander (@themayavander) – 745K new followers
Real estate agents don’t fit the typical mold of an influencer as we know it. But Maya is changing that. This realtor is also a Pilates teacher, and after appearing in Netflix’s “Selling Sunet,” a reality TV star and growing mommy influencer. Her collaborations include activewear label Stronger and sustainable pet food brand Open Farm Pet.
7. Sharron Townsend (@sharrontownsendofficial) – 733K new followers
Sharron was a contestant on Netflix’s “Too Hot To Handle,” and after the show’s debut in April, social media users took notice of him. His Instagram is a mix of fashion, sports and lifestyle, and he’s collaborated with streetstyle brand Snipes.
8. Jason Oppenheim (@jasonoppenheim) – 709K new followers
Jason is an owner of The Oppenheim Group, the real estate brokerage featured in Netflix’s reality show “Selling Sunset.” Like Maya Vander, Jason shows us that being an influencer isn’t limited to any specific category or style, and he could be a good fit for lifestyle or home decor collaborations in the LA area.
9. Devon Rodriguez (@devonrodriguezart) – 704K new followers
This 24-year-old artist’s profile features his sketches of strangers in New York City. His talent makes him a creative option for unique collaborations. Devon has done drawing demos for the TikTok staff, appeared on “The Kelly Clarkson Show,” and even had his own billboard in Times Square.
10. BluPrint (@bluprint01) – 673K new followers
BluPrint is a dancer, choreographer and content creator based in Atlanta and Los Angeles. 823K followers on Instagram and 6.2M on TikTok tune in for his short form streetdance videos. BluPrint has an urban skater style, and regularly shows off clothes from LA brand RipNDip.
Heepsy is an influencer marketing platform powered by big data and AI. Search for Instagram and Youtube influencers and get detailed analytics. Check influencers’ follower growth over time, their engagement rate, audience demographics and more.
Source: Current follower counts from public profiles. Analysis of follower growth and audience demographics from Heepsy. Discrepancies may exist due to data updates.
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