Derry, NH – As the fall season for lawn fertilization services winds down, many lawn care companies opt to close shop for the winter and wait until early February to mail out renewal contracts to their clients. Groundhog Turf Care in Derry, New Hampshire has taken a different approach.
“Spring is a very busy time of year for us,” explains general manager Nick Makris. “We are stocking our trucks, setting our routes, and preparing for the lawn care season. We discovered there was a bottleneck in our schedule from clients who waited until the last minute to sign their seasonal contracts. So, we began offering discounts for customers who renew their lawn care contracts early with discounts of 10% if they renew before December 31, and 7% if they renew before February 15.”
The program has been a remarkable success. Over 50% of Groundhog Turf Care customers now take advantage of the pre-buy discount program. “It’s been a total win-win for both us and our clients,” Makris says. “Our clients save 10% and know what to expect for the following year. For us, it improves our efficiency. The crews get the first application of crabgrass control down in a timely manner. It also helps with cash flow at a critical time, as we purchase all of our lawn fertilizer products by early March.”
Groundhog Turf Care’s account managers send notices to all existing customers reminding them of the prepay discount, as well as calling them well before the prepay deadlines.
New customers that sign up quickly also receive a 10% discount at the point-of-sale. Some other incentives that Groundhog Turf Care offers that help their customers get the best prices on lawn care services include:
Add-on Service – a 5% discount on any add-on service for prepaying customers
Referral Bonus – a $50 discount off the value of any Groundhog Turf Care for any referral that becomes a customer
This year, in 2020, Groundhog Turf Care is adding one more incentive: any customer who renews before December 31 locks in their 2021 lawn care services at 2020 rates.
“We know that we put down the best products in the industry and provide better service than our competitors,” Makris says with pride. “However, that doesn’t always motivate homeowners. But there’s one thing that we all have in common – everybody loves to save money!”
Company Name: Groundhog Turf Care
Contact Person: Nick Makris
Email: Send Email
Phone: (603) 505-8587
Address:8 Bowers Road
Country: United States