Nexcess and Oliver POS Team Up to Bridge the Gap Between Ecommerce and Brick & Mortar Retail 1

As global ecommerce sales continue experiencing exponential growth, Nexcess, a leader in digital commerce, is partnering with leading-edge software company Oliver POS, to roll-out revolutionary technology for WooCommerce merchants. This latest ecommerce application brings essential data directly into the point-of-sale system from the online store, connecting both channels for seamless inventory management and increased sales opportunities.

Oliver POS’ cloud-based technology provides real-time insights into inventory, products, sales, orders, customers, and more. This data is directly accessible from both the POS system and the online store. There is no need to configure or populate more than a single product catalog, and any changes made either in the store or POS system will automatically sync to the other platform. Providing real-time visibility into stock levels and a buyer’s history gives users across the business an easy way to complete a sale and provide a personalized experience to every customer. This data can drive upsell recommendations, discounts and offers, and special perks like free shipping at checkout.

Marketing Technology News: Zoho Announces Partnership With Tata Consultancy Services

“Typically, in-store and online sales run entirely separate from one another, leading to mismatched inventories, scattered data, and a lot of wasted time” says Jan Stilling, CRO of Oliver. “With Oliver POS technology, your WooCommerce store stays completely synced with your physical store at all times.”

Nexcess is at the forefront of continuous innovation for WooCommerce and the store owners and agencies who use the platform. Through the partnership, Nexcess will be the first solution provider to include this technology as a core feature of their Managed WooCommerce offering, giving SMBs and enterprises a much-needed tool to bridge the data gap between retail storefronts, online stores, pop-up shops and other outlets.

Marketing Technology News: Stirista Supercharges Its Fusion Data Transformation Partner Program

Even greater opportunities lie in the Oliver POS app store where Nexcess will be actively leading new app development. The tool is designed to be customized, welcoming new apps that simplify POS interactions including marketing, accounting, scheduling tools and more — everything to make sales conversions easier.

“New application opportunities that elevate the customer experience and drive revenue at point of sale are limitless,” says Chris Lema, VP of Product at Nexcess. “As ecommerce channels expand, the need for tech and data synchronization becomes even more important. We’re excited to be leading the way through open source innovation that provides tremendous value to the industry.”

Marketing Technology News: Validity Adds Senior Vice President of Customer Success to Leadership Team

The post Nexcess and Oliver POS Team Up to Bridge the Gap Between Ecommerce and Brick & Mortar Retail appeared first on MarTech Series.