MelaninPeople is a revolutionary app that aims to connect Black and brown people within one convenient media network. The platform connects people locally and internationally to increase socio-economic awareness and foster professional relationships. In this capacity, entrepreneurs and organizations can promote their brands to potential buyers. Users can also discover like-minded individuals to build mutually beneficial, business relationships.
Culture is one of the most vital tools used to bring humans together. MelaninPeople recognizes the need to connect and welcomes people from all professional backgrounds, including music, entertainment, medicine, farming, fashion, engineering, and beyond. Although the app is all-encompassing, users can easily narrow down connection preferences by honing in on their specific field.
Upon downloading the MelaninPeople app, users can create an account and instantly enjoy the membership benefits. With an interface comparable to other social networking platforms, communication is done through short-form videos, pictures, and private messaging. Users can create personal and business profiles and gain followers. MelaninPeople even hosts a digital marketplace, in which users can buy and sell various products and services.
“As MelaninPeople, our spending is projected to grow significantly in the years ahead according to Nielsen,” says MelaninPeople CEO and founder Adeyinka Adegoke. “Since 2000, the African-American market has seen a 114% increase in buying power, which was estimated to be $1.3 trillion in 2018. In fact, the minority markets in the United States Of America have a combined $3.9 trillion buying power, according to Newswise (2019).”
Adegoke created MelaninPeople in response to the need for a singular, digital meeting space for Black and brown people. He envisioned an online community where people of color could socially interact while supporting each other’s professional goals.
About The Founder
MelaninApp was founded by Adeyinka Adegoke, an engineer, certified scrum master, and accomplished business analyst. He earned a double Masters in Chemical Engineering from the University of Rhode Island, USA, and a Masters in Petroleum Technology from the University of Teesside in Middlesbrough, UK. Adegoke completed his bachelor’s degree from Ladoke Akintola University in Nigeria.