Terminus, the leading account-based marketing platform, releases new capabilities in the Terminus Engagement Hub that make sales and marketing more coordinated than ever. Recognizing that sales is the front line of any account-based program, Terminus has made it a core focus to acquire and build the solutions customers need to create aligned sales and marketing programs that drive revenue.
This includes the acquisition of Sigstr to capture sales relationship data and insert dynamic, targeted ads in every email sent, the acquisition of Ramble to bring account-based chat functionality to the platform, and the recent acquisition of GrowFlare to power unique, psychographic based account insights and targeting. Today’s release of platform enhancements more cohesively connect recently added functionality inside the Terminus platform.
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The enhanced platform capabilities include:
- ChatBot Scheduler – A new enhancement to Terminus Chat allows a chatbot to proactively message and schedule meetings with the appropriate representative through an integration with Gsuite, Outlook, or Calendly. Coupled with existing Chat From Anywhere functionality, this means sales-ready visitors can book a meeting 24/7 after a single click.
- Enhanced Salesforce Integration – Terminus and Salesforce users can experience a breadth of improved data and workflow capabilities with an enhanced integration. Now, Terminus Chat can enrich Salesforce data in real-time, create support cases, and create new tasks. Additionally, Terminus Chat routing capabilities can be determined by any Salesforce field for more flexible and intelligent routing.
- Improved Sales Alerts and Weekly Recaps – Automated emails sent to customer-facing individuals now include more data and an easier-to-read format. Alert and recap emails can now include multiple recipients to allow teams to be informed of account activity for greater collaboration. Additional visibility into target account activity and marketing efforts towards them are now surfaced in these emails as well.
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“Account-Based Marketing isn’t about marketing, it’s about revenue. That means all customer-facing teams are focused on the most important accounts at precisely the right time,” said Bryan Wade, Chief Product Officer. “More than ever, revenue-oriented leaders recognize that they need a seamless, coordinated effort to win. These new features are a big step towards making sales, marketing, and customer success one cohesive team.”
All of these features and enhancements come along with Terminus Chat, Email Experience, and Measurement Studio all being fully integrated into a single, unified platform. Through a single login, users can access every aspect of the Terminus Engagement Hub to create dynamic audience segments, run omni-channel campaigns, and measure revenue performance.
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