OpenWeb, a leading audience engagement, and conversation platform announced its partnership with FanSided, one of the fastest-growing networks of fans in sports, entertainment, and lifestyle, providing its audience engagement and conversation platforms to FanSided’s nearly 300 media brands. Through the partnership, OpenWeb will enable FanSided’s 2 million daily readers the ability to better engage in high-quality community interactions with other fans, and its editorial content.
“As a technology-first media company, we value innovative tech that allows us to provide the best user experiences while fostering a community with our sports and entertainment fanbases,” said Betsy Cohen, VP of Product at FanSided. “OpenWeb’s technology has provided our 300 websites with a platform that enables our readers to have authentic conversations, increasing the scale and quality of FanSided’s audience engagement.”
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Comments on FanSided’s media properties nearly doubled since implementing OpenWeb’s technology. According to data from OpenWeb’s State of Online Conversations Report, readers who comment on sports-focused publications visit 10% more content pages than commenters on other publications such as news or technology. Sports is one of OpenWeb’s highest performing verticals in regards to retention rate, typically seeing 40% of visitors returning month over month.
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“We’re excited to welcome FanSided into our network,” said Nadav Shoval, CEO and Co-Founder of OpenWeb. “As an established sports publisher, one that is continuing to show growth and innovation through content and engagement, we look forward to supporting its media properties and nurturing positive, thriving, communities and conversations.”
Through this partnership, OpenWeb continues to show its dedication to working with publishers such as Salon, AOL.com, Refinery29, TechCrunch, with its holistic approach towards quality community moderation and brand safety.
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