More and more entrepreneurs experience the vast benefits animated explainer videos have for their business. Businesses interested in starting to use these video’s will be greatly helped by first looking for the most efficient and effective way to go about this. This article gives an overview of things to do and things to avoid when creating such an animated explainer video.
An animated explainer video is a short animated video for marketing or advertisement purposes. Businesses usually use animated videos to describe their brand’s products, services or achievements.
Before looking at do’s and don’ts for a productive and worthwhile explainer video, one should first understand how to make an explainer video.
How to make an explainer video
Writing a script
Making an animated explainer video is started by writing an elaborate script. The script must target customers’ needs and finds out how to address them. It’s important that companies do their research first.
After completing the writing of the script, the next step is recording voiceovers. A professional voiceover should suit the tone of the brand and audience of the company.
Adding music effects
A vital step is to add suitable sound or music effects to the animated explainer video. Sound effects give life to the video and allow the imagination of audiences to interact with it.
Create the animations or find a professional.
Using the right software is crucial. Don’t want the hustle? Consider a professional like www.realsalesvideo.com
What to do
Make it short in length
There’s no good in making a lengthy and extensive animated explainer video. Best results come from short and comprehensive animated videos. Use 30, 60 or 90 second videos for maximum impact.
Real Sales Video exclusively offers 30, 60 or 90 second videos. Check out their packages at www.realsalesvideo.com/pricing
Emphasize brand identity
When making an animated explainer video, it is vital that entrepreneurs give special emphasis to their brand’s identity. Brand styles and colors express the brand identity to customers.
Add a call to action (CTA)
A call to action (CTA) is anything designed to stimulate the audience and proffer an immediate response. A call to action is useful to give audiences the “fear of missing out” on a brands offer.
What not to do
Don’t make it cumbersome
Trying to pass too much information in one animated explainer video will reduce the attention and interest of audiences. Animated explainer videos should aim to inform, educate and entertain.
Don’t make a video without a plan
A pleasant and rewarding animated explainer video very often requires proper planning. Before putting out a video to target audiences, businesses should consult with a professional for added creative ingenuity.
Entrepreneurs interested in giving their marketing game a serious boost should start using animation explainer videos in their marketing.
Contact www.realsalesvideo.com today for a top-notch animated explainer to maximize marketing strategies.
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