ATLANTA, GA – December 8, 2020 – POINT3, the ten-year old athletic apparel brand best known for making the world’s best basketball shorts, has partnered with Atlanta-based esports team Ghost Gaming to release a collection of performance apparel designed specifically for gamers. POINT3’s gaming collection is powered by DRYV®, the company’s patented sweat management technology proven to keep players’ hands and faces dry during competition.
“From my decades-long background in traditional sports, I’m very familiar with POINT3 and its exceptional performance apparel for athletes,” said Andrew Steinberg, Chairman and Owner of Ghost Gaming. “When we learned they were extending their brand into gaming, we saw a great opportunity to deliver apparel performance innovation to our players and fans. This collaboration with POINT3 not only advances Ghost Gaming’s ambition to become one of the country’s top gaming brands but furthers Atlanta’s position as an esports industry hub.”
POINT3 entered the gaming space with a beta test this Spring, sending sample kits to esports influencers for product feedback. That test led to the signing of Nidal Nasser, aka MamaImDatMan, to the first ever player endorsement deal in the history of the NBA2K League, and to the creation of the Fade2Karma fan store powered by POINT3.
Today they are announcing a new partnership with Ghost Gaming to launch the POINT3 x Ghost collection, featuring Ghost branded Gamer Shorts, compression sleeves and face masks, available now at https://ghostgaming.com.
“Sweaty hands are a problem for gamers, and POINT3’s DRYV® Technology is the solution,” said Michael Luscher, POINT3 Founder & CEO. “We’ve spent the last year immersing ourselves in the esports community exploring the apparel needs of these athletes. They need gear that’s comfortable, eliminates distractions and is ready to perform. Our partnership with Atlanta’s Ghost Gaming and the response from their team to this new collection affirms our belief that the market is ready for new apparel innovation.”
Alongside its new partnership with Ghost, POINT3 has released its first line of performance gaming apparel. Available at https://point3gear.com the POINT3 gaming collection features the DRYV All Day Gamer Shorts ($50), which takes the company’s slogan “Shorts + Towel = Genius” to the next level. With an exterior surface made entirely of patented DRYV absorbent fabric paired with a moisture wicking base layer, the All Day Gamer shorts are made for hours of high performance gaming play.
Paired with POINT3’s Gamer Shorts is the DRYV Gamer Jersey ($60), which features DRYV absorbent panels on the side seams for hand wiping, and around the left arm band for keeping players’ faces dry. The jersey is designed for sublimated decoration allowing teams of all levels the ability to customize their uniform look on a garment designed to perform. Paired with the DRYV Compression Gaming Sleeve ($15) which features an absorbent DRYV wrist band, sweat will never inhibit gaming performance again.
About POINT3 (www.POINT3Gear.com)
POINT3, founded in 2010, is a performance apparel brand designed to defeat sweat. After a decade on the basketball court helping ballplayers own the game’s critical moments, POINT3 has extended its reach to any activity where sweat inhibits performance. POINT3 gear features DRYV®, a patented textile technology that incorporates an absorbent wipe zone providing players with a surface area to keep hands and face dry without putting their game on pause. Available online at or through the POINT3 team catalog, featuring uniforms worn by thousands of teams and leagues across the country.
About GHOST GAMING (www.ghostgaming.com)
Ghost Gaming is an Atlanta-based organization cultivating the best talent in gaming and providing platforms to create unique partnerships in sports, music, lifestyle, and entertainment. Ghost Gaming has a roster of professional esports players across multiple videogame titles, including Fortnite, Rocket League and homegrown Atlanta games Brawlhalla and Smite. With millions of social media followers across all platforms, Ghost has established itself as one of the most popular names in gaming.
Company Name: POINT3
Contact Person: Josh Gotthelf
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Country: United States