JANUARY 1, 2021 – Selling online for emerging brands has become more challenging than ever as customer trust is at an all time low. How can small businesses build this trust in such a difficult context? How can small brands compete with larger brands that have seemingly infinite marketing budgets?
“In parallel to the terrible pandemic raging around the world, another virus started to spread: digital fatigue,” recalls Lio Slama, CEO & Co-Founder of Askneo. “Digital irrelevance turned out to be a dehumanizing virus”.
Lio, an avid urban explorer who traveled to more than 50 countries, strongly believes that genuine human connections is the most valuable asset for any company, and it is the only way to bring back authenticity and trust between small businesses and people. That’s how Askneo was born: helping small businesses genuinely connect with customers through texting, human-to-human.
“Unreal” said Avi Rubin, CEO at Iron Lion Soap, an E-commerce brand selling chemical-free soaps in California. “We sold out our package in ten minutes using Askneo, generating $1,500”.
Askneo is a hybrid conversational platform that includes SMS automation and human-to-human responses. Launched in September, Askneo was recently featured as #1 on Product Hunt. A skincare practice in New Jersey generated “more than $250,000 in three days by just texting back-and-forth with customers through Neo”, says Eitan, head of marketing at Sperling Dermatology.
“People used to think of SMS marketing as yet another channel to spam people,” says Lio Slama. But like Eitan, having “a very curated audience and creating as much value as possible are the best ways to make it big”.
To get started with Neo, businesses first start by picking their own local phone number, then broadcast curated offers to their audience. Mass texts are limited to avoid spamming, and instantly turn to one-on-one conversations. Businesses display their number online so clients can text questions, request a booking, or make a purchase.
“We have a complex product so customers love exchanging pictures to make sure they’re booking the right service, explains Eitan. Texting images with Neo is frictionless, and it helps us sell complex products easily at scale.”
With Askneo, e-commerce brands can dramatically increase their sales, and win back up to 62% of abandoned carts; spas and skincare practices schedule 26% more sessions on average; authors and artists build larger communities; and local sport leaders send reminders to their club members to keep them engaged.
Askneo is a self-service platform that helps small businesses humanize sales through texting, boosting conversions, creating a positive feedback loop, and building trust with repeat customers. The next few years are going to be focused on recovery and growth, so we need to be side by side with small brands and their customers. Let’s lift each other up!
Text “Hi” to (917) 451-551 or visit www.askneo.io
Askneo offers a free trial with 100 free texts.